pink.zip
Sungmin Chun
This project explores the color pink as both a personal and social construct. While I have always been drawn to pink in my everyday life, I often avoided using it in my design work due to concerns about bias and social perception. This tension led me to question how pink can feel both comforting and limiting at the same time.
I explored how individual experiences and cultural influences shape the meaning of pink through self-research, visual research, and a survey. Looking at both my own experiences and responses from others, I realized that pink is not only emotional, but also shaped by shared cultural meanings and social influences.
The final outcome translates this research into a physical installation. A miniature pink house represents my personal definition of pink as a space of comfort and safety. A survey book is placed as the roof, reflecting collective experiences, while the zine documents the overall process and is stored under the house. Titled pink.zip, the project frames pink as an archive, something that can be collected, contained, and shared. The title combines the idea of a “.zip” file, used for compressing and sharing data, with “jip” (집), the Korean word for house, reflecting how different meanings of pink are gathered and contained within a single space.