Graphic Design Today
Joaquin Echeverry Braver
What is the current state of graphic design and image making under late-stage capitalism? What were my expectations on the practice as a young designer? What is the institution's and academy's responsibility on the upbringing of new designers taking part in a moribund, decaying practice that is graphic design? What are the different tribes in G.D. and how do they interact with each other, and against the current regime? In this essay, I question the practice, plead for resistance, and reach different outcomes facing the cultural deficit we are headed towards.
The designer has no time to indulge in making superficial work, style is deeply embedded with politics and culture. The academy has the responsibility of shaping the vanguard. It is imperative to come up with ways to resist and to learn how to shape culture as designers.
Before designing, understand that it carries an ideology, understand graphic design is bound to reality, it can't dream, analyze the cultural and social context of your work, then design.
This overarching piece of writing goes over my relationship with graphic design.