Parsons School of Design
BFA Communication Design
Thesis 2024

NOCENTS: Creating Problems to Sell Solutions
Vidhi Kontham

At NOCENTS, we aim to sell you nonsense that you would pay absolutely no cents for. We promise to do our best to sell you items you’ll never actually need, but might buy because we tell you it's a necessity! Welcome to the world of creating problems and selling you, dear consumer, our outrageous solutions. Available only at NOCENTS. Get yours today, while stocks last!

A speculative brand of fictitious products, NOCENTS is meant to critique the rampant consumerism slowly eating away at our society through a catalog, series of stickers, radio ad, coupon booklet, website, and receipts: all the touchpoints that a consumer might interact with when making a purchase. Each product carefully created and advertised with humor and sarcasm to entice and goad the audience into making a purchase.

The ForeverFood stickers are a quick and permanent fix to the problem of running out of food. Simply adhere a sticker of your desired food item onto any surface and never run out of the item ever again! The Bad Excuse Coupon booklet, is a booklet of excuses meant to forgive chronic tardiness in no less than 50 different ways! The Very Fungible Tokens or VFTs are a way to actually own (a very small piece) of art both physical and easily replaceable. Finally, receipts compile all your misguided shopping at NOCENTS in a vellum and acrylic format to serve as a constant reminder of your easily manipulable habits. Enjoy your shopping at NOCENTS! Terms and conditions apply.

Sera Aksoy

Faye Arranz

Shravani Bagawde

Han Bao

Iryna Baran

Zein Bdeir

Victoria Beyrard

Anna Blyumenkrants

Tatiana Boccone

Megan Brill

Andrea Chang

Longcan (Hugo) Chao

Jolene Chen

Yu Tung Chen

Yuntong Chen

Loki Chow

Hong Jet Chua

Erin May Cochanco

Janet Delavan

Gayoung Do

Fang Dong

Julia Du

Manan Dua

Colin Elmer

Millie Faber

Siyao Fang

Noah Farjani

Hina Fernstrom

Leslie Fonseca

Sarahi Garcia

Amanda Guo

Charlotte Hailstone

Jieun Han

Mary Hatcher

Elliana Hau

William Hsu

Olivia Hu

Grace Huang

Jung Hwangbo

Krishika Jain

Yoo-Jin Jang

Janice Ji

Wenjie Ji

Eneya Joshua

Yung Ching (Aurora) Juang

Maya Kalinowski

Jasmine Kan

Nabeeha Khalid

Palakh Khetrapal

Jessie Kil

Hope Kim

Hye Yoon Kim

Jenny JaeMin Kim

Lindsay Kim

Aarya Kini

Claudia Kok

Vidhi Kontham

Themis Kung

Hoi Man Kwok

Katherine Lam

Camille Le Bars

Haylee Lee

Minjae Lee

Stacey Lee

Chenxiao Li

Vivian Liu

Sarah Ma

Rosie Mai

Kamryn McKenna

Haley Moore

Graeme Mounsey

Syrus Mow

Viviann Nguyen

Chloé Nini

Smitee Oberoi

Talita Ozkok

Surya Pande

Shruti Pathak

Kelly Peng

Aayushi Pitta

Zoey Poole

Kiara Putrilia

Anjali Raju

Rand Rivera

Virajini Sanghai

Sofia Santana Arrezola

Noor Selim

Anna Sham

Lakeisha Esthetique Sharonina

Carly Shelton

Mengqi Shen

Vanessa Shimon

Alex Vinicius Silva

Arjun Sivaprakasam Thamilarasan

Hajin Son

Yi Song

Alexander Soukakos

Aarya Srikumar

Hannah Suh

Yuka Tamura

Cynthia Huiwen Tan

Sidhya Tikku

Raquel Trevino

Sophie Tsang

Gianna Waldron

Haotian Wang

Yi Wang

Yichen Wang

Yingjie Wang

Victoria Winter

Sage Won

Sora Wong

Shiyao Wu

Tong Wu

Qian Xiang

Faith Xue

Tong Yu

Helen Zhang

Jinyi Zhang

Yixiao Zhao

Yufan Zhao

Haiyu Zhou

Yining Zhou

Feiya Zuo