NOCENTS: Creating Problems to Sell Solutions
Vidhi Kontham
At NOCENTS, we aim to sell you nonsense that you would pay absolutely no cents for. We promise to do our best to sell you items you’ll never actually need, but might buy because we tell you it's a necessity! Welcome to the world of creating problems and selling you, dear consumer, our outrageous solutions. Available only at NOCENTS. Get yours today, while stocks last!
A speculative brand of fictitious products, NOCENTS is meant to critique the rampant consumerism slowly eating away at our society through a catalog, series of stickers, radio ad, coupon booklet, website, and receipts: all the touchpoints that a consumer might interact with when making a purchase. Each product carefully created and advertised with humor and sarcasm to entice and goad the audience into making a purchase.
The ForeverFood stickers are a quick and permanent fix to the problem of running out of food. Simply adhere a sticker of your desired food item onto any surface and never run out of the item ever again! The Bad Excuse Coupon booklet, is a booklet of excuses meant to forgive chronic tardiness in no less than 50 different ways! The Very Fungible Tokens or VFTs are a way to actually own (a very small piece) of art both physical and easily replaceable. Finally, receipts compile all your misguided shopping at NOCENTS in a vellum and acrylic format to serve as a constant reminder of your easily manipulable habits. Enjoy your shopping at NOCENTS! Terms and conditions apply.