A lot goes behind the process of designing. A designer’s commitment issues are worse than your local city playboy. We have miscellaneous folders inside miscellaneous folders with unfinished projects. We also have the pressure of forced creativity, for example, choosing a thesis. Committing to one topic, for a whole year and completing it to perfection. Shivers.
Making a thesis book about the thesis is not the most glamorous way of breaking the fourth wall, but hear me out. Most humans, at least most creative ones, don't think in grids and planes even though we have begun to categorize data into them. Cartoons aim to condense the millions of neurons that fire when we’re sparked with an idea by equating it to a lightbulb going "ding" off above our heads. Corporate Think Tanks compress it into five stages with colorful sticky notes called "design thinking".
This design journal, on the other hand, breaks away from the grid and instead explores the synaptic thought behind the creative process of a designer.
What’s in this journal: unconventional cataloging, memes, and complete transparency come together to capture the synaptic thought process behind creating five typeface design projects and endless loose threads that arise within that journey. Enjoy!