Parsons School of Design
BFA Communication Design
Thesis 2024

A Multi-Sensory Exploration of New York City's Bars Through Personal Experiences: Bridging Sensory and Social Divides Beyond Alcohol
Shiyao Wu

This project aims to break the boundaries of traditional cultural exploration, offering a comprehensive, multi-sensory immersion in New York's alcohol culture through a holistic approach. The core of the project is a book, a series of visual cubes, and some alcohol-related merchandise.

The inception of this project stems from a personal experience of mine. On weekends, when the allure of a bar calls to me, I find myself hindered by the fact that some friends are either allergic to alcohol or averse to the bar setting. Despite my attempts to convey the essence of my bar outings and the nuanced flavors of various beverages through stories, there remains a palpable longing for them to experience the richness and joy of those moments more fully.

The purpose of this project is to share the full range sensory experience of New York bars that I've personally visited with those who are unable to visit these bars for various reasons, exploring how to provide a wide audience with an immersive wine culture experience without having to drink directly. This project not only aims to provide alcohol enthusiasts with deep cultural insights but also build a bridge for those who can't experience these environments personally, thereby narrowing the gap between direct and indirect bar culture experiences. Through this multifaceted approach, I hope to provide both an immersive and accessible approach to the exploration of wine culture.

Sera Aksoy

Faye Arranz

Shravani Bagawde

Han Bao

Iryna Baran

Zein Bdeir

Victoria Beyrard

Anna Blyumenkrants

Tatiana Boccone

Megan Brill

Andrea Chang

Longcan (Hugo) Chao

Jolene Chen

Yu Tung Chen

Yuntong Chen

Loki Chow

Hong Jet Chua

Erin May Cochanco

Janet Delavan

Gayoung Do

Fang Dong

Julia Du

Manan Dua

Colin Elmer

Millie Faber

Siyao Fang

Noah Farjani

Hina Fernstrom

Leslie Fonseca

Sarahi Garcia

Amanda Guo

Charlotte Hailstone

Jieun Han

Mary Hatcher

Elliana Hau

William Hsu

Olivia Hu

Grace Huang

Jung Hwangbo

Krishika Jain

Yoo-Jin Jang

Janice Ji

Wenjie Ji

Eneya Joshua

Yung Ching (Aurora) Juang

Maya Kalinowski

Jasmine Kan

Nabeeha Khalid

Palakh Khetrapal

Jessie Kil

Hope Kim

Hye Yoon Kim

Jenny JaeMin Kim

Lindsay Kim

Aarya Kini

Claudia Kok

Vidhi Kontham

Themis Kung

Hoi Man Kwok

Katherine Lam

Camille Le Bars

Haylee Lee

Minjae Lee

Stacey Lee

Chenxiao Li

Vivian Liu

Sarah Ma

Rosie Mai

Kamryn McKenna

Haley Moore

Graeme Mounsey

Syrus Mow

Viviann Nguyen

ChloƩ Nini

Smitee Oberoi

Talita Ozkok

Surya Pande

Shruti Pathak

Kelly Peng

Aayushi Pitta

Zoey Poole

Kiara Putrilia

Anjali Raju

Rand Rivera

Virajini Sanghai

Sofia Santana Arrezola

Noor Selim

Anna Sham

Lakeisha Esthetique Sharonina

Carly Shelton

Mengqi Shen

Vanessa Shimon

Alex Vinicius Silva

Arjun Sivaprakasam Thamilarasan

Hajin Son

Yi Song

Alexander Soukakos

Aarya Srikumar

Hannah Suh

Yuka Tamura

Cynthia Huiwen Tan

Sidhya Tikku

Raquel Trevino

Sophie Tsang

Gianna Waldron

Haotian Wang

Yi Wang

Yichen Wang

Yingjie Wang

Victoria Winter

Sage Won

Sora Wong

Shiyao Wu

Tong Wu

Qian Xiang

Faith Xue

Tong Yu

Helen Zhang

Jinyi Zhang

Yixiao Zhao

Yufan Zhao

Haiyu Zhou

Yining Zhou

Feiya Zuo