Girl Math: Financial Literacy for Young Adults
Katherine Lam
Financial literacy for young adults is a critical skill that is often overlooked, leading many—especially women who have historically been underserved in this field—into adulthood unprepared for financial management.
The “girl math” trend on social media features humorous video takes on financial decisions predominantly made by young women. While entertaining, these portrayals often reinforce stereotypes of women as ditsy, frivolous, and financially naive. But beneath the humor lies an opportunity for education as the videos unwittingly touch on key financial concepts, offering an opportunity for intervention. This thesis is that intervention!
Girl Math is a workshop that utilizes the University of Illinois’ Financial Planning for Young Adults curriculum while incorporating the lighthearted spirit of “girl math” videos. The workshop’s worksheets, website, merchandise, and posters are inspired by timeless old-school collegiate aesthetics—varsity typography, letterman patches, and vibrant colors from the 1980s—to engage young adults and challenge the stereotype of personal finance being dry and dull.
Girl Math is more than just a workshop—it’s a movement! By marrying pop culture with education, Girl Math does not just bridge the gap in financial literacy but also reframes the cultural narrative that holds young adults back from achieving financial empowerment and independence.