Parsons School of Design
BFA Communication Design
Thesis 2024

Girl Math: Financial Literacy for Young Adults
Katherine Lam

Financial literacy for young adults is a critical skill that is often overlooked, leading many—especially women who have historically been underserved in this field—into adulthood unprepared for financial management.

The “girl math” trend on social media features humorous video takes on financial decisions predominantly made by young women. While entertaining, these portrayals often reinforce stereotypes of women as ditsy, frivolous, and financially naive. But beneath the humor lies an opportunity for education as the videos unwittingly touch on key financial concepts, offering an opportunity for intervention. This thesis is that intervention!

Girl Math is a workshop that utilizes the University of Illinois’ Financial Planning for Young Adults curriculum while incorporating the lighthearted spirit of “girl math” videos. The workshop’s worksheets, website, merchandise, and posters are inspired by timeless old-school collegiate aesthetics—varsity typography, letterman patches, and vibrant colors from the 1980s—to engage young adults and challenge the stereotype of personal finance being dry and dull.

Girl Math is more than just a workshop—it’s a movement! By marrying pop culture with education, Girl Math does not just bridge the gap in financial literacy but also reframes the cultural narrative that holds young adults back from achieving financial empowerment and independence.

Sera Aksoy

Faye Arranz

Shravani Bagawde

Han Bao

Iryna Baran

Zein Bdeir

Victoria Beyrard

Anna Blyumenkrants

Tatiana Boccone

Megan Brill

Andrea Chang

Longcan (Hugo) Chao

Jolene Chen

Yu Tung Chen

Yuntong Chen

Loki Chow

Hong Jet Chua

Erin May Cochanco

Janet Delavan

Gayoung Do

Fang Dong

Julia Du

Manan Dua

Colin Elmer

Millie Faber

Siyao Fang

Noah Farjani

Hina Fernstrom

Leslie Fonseca

Sarahi Garcia

Amanda Guo

Charlotte Hailstone

Jieun Han

Mary Hatcher

Elliana Hau

William Hsu

Olivia Hu

Grace Huang

Jung Hwangbo

Krishika Jain

Yoo-Jin Jang

Janice Ji

Wenjie Ji

Eneya Joshua

Yung Ching (Aurora) Juang

Maya Kalinowski

Jasmine Kan

Nabeeha Khalid

Palakh Khetrapal

Jessie Kil

Hope Kim

Hye Yoon Kim

Jenny JaeMin Kim

Lindsay Kim

Aarya Kini

Claudia Kok

Vidhi Kontham

Themis Kung

Hoi Man Kwok

Katherine Lam

Camille Le Bars

Haylee Lee

Minjae Lee

Stacey Lee

Chenxiao Li

Vivian Liu

Sarah Ma

Rosie Mai

Kamryn McKenna

Haley Moore

Graeme Mounsey

Syrus Mow

Viviann Nguyen

Chloé Nini

Smitee Oberoi

Talita Ozkok

Surya Pande

Shruti Pathak

Kelly Peng

Aayushi Pitta

Zoey Poole

Kiara Putrilia

Anjali Raju

Rand Rivera

Virajini Sanghai

Sofia Santana Arrezola

Noor Selim

Anna Sham

Lakeisha Esthetique Sharonina

Carly Shelton

Mengqi Shen

Vanessa Shimon

Alex Vinicius Silva

Arjun Sivaprakasam Thamilarasan

Hajin Son

Yi Song

Alexander Soukakos

Aarya Srikumar

Hannah Suh

Yuka Tamura

Cynthia Huiwen Tan

Sidhya Tikku

Raquel Trevino

Sophie Tsang

Gianna Waldron

Haotian Wang

Yi Wang

Yichen Wang

Yingjie Wang

Victoria Winter

Sage Won

Sora Wong

Shiyao Wu

Tong Wu

Qian Xiang

Faith Xue

Tong Yu

Helen Zhang

Jinyi Zhang

Yixiao Zhao

Yufan Zhao

Haiyu Zhou

Yining Zhou

Feiya Zuo