Parsons School of Design
BFA Communication Design
Thesis 2024

It's Time! It's My Time.
Feiya Zuo

The transition to adulthood is often fraught with anxiety and a sense of confusion, primarily due to the pressures of the societal frame or "social clock," which dictates the milestones and timelines individuals are expected to follow. This social clock creates a ubiquitous standard against which personal progress is measured.

In response to this kind of anxiety and the pervasive feeling of being lost or falling behind when our life path does not align with societal expectations, my response employs the form of two books to reflect the societal pressures depicted through the social clock in China, using a triage of colors to signify the urgency levels of societal norms and the resultant anxiety faced in different life periods. To deal with that existential dilemma in the lifespan of a person, the second book provides a personal narrative that documents a day in my life, capturing what I have seen, felt, and experienced in the mundane. Through a simplistic design approach, utilizing typography and a calm blue color palette reflecting the sky and nature, it emphasizes my presence. This duality in design not only contrasts but also complements the thematic essence of my work: it’s a journey from the external pressures of societal expectations to an internal focus on personal feelings and experiences.

This practice is not merely a coping mechanism but a philosophical stance that emphasizes the value of individual experience and the intrinsic worth of the present moment over societal expectations of people.

Sera Aksoy

Faye Arranz

Shravani Bagawde

Han Bao

Iryna Baran

Zein Bdeir

Victoria Beyrard

Anna Blyumenkrants

Tatiana Boccone

Megan Brill

Andrea Chang

Longcan (Hugo) Chao

Jolene Chen

Yu Tung Chen

Yuntong Chen

Loki Chow

Hong Jet Chua

Erin May Cochanco

Janet Delavan

Gayoung Do

Fang Dong

Julia Du

Manan Dua

Colin Elmer

Millie Faber

Siyao Fang

Noah Farjani

Hina Fernstrom

Leslie Fonseca

Sarahi Garcia

Amanda Guo

Charlotte Hailstone

Jieun Han

Mary Hatcher

Elliana Hau

William Hsu

Olivia Hu

Grace Huang

Jung Hwangbo

Krishika Jain

Yoo-Jin Jang

Janice Ji

Wenjie Ji

Eneya Joshua

Yung Ching (Aurora) Juang

Maya Kalinowski

Jasmine Kan

Nabeeha Khalid

Palakh Khetrapal

Jessie Kil

Hope Kim

Hye Yoon Kim

Jenny JaeMin Kim

Lindsay Kim

Aarya Kini

Claudia Kok

Vidhi Kontham

Themis Kung

Hoi Man Kwok

Katherine Lam

Camille Le Bars

Haylee Lee

Minjae Lee

Stacey Lee

Chenxiao Li

Vivian Liu

Sarah Ma

Rosie Mai

Kamryn McKenna

Haley Moore

Graeme Mounsey

Syrus Mow

Viviann Nguyen

Chloé Nini

Smitee Oberoi

Talita Ozkok

Surya Pande

Shruti Pathak

Kelly Peng

Aayushi Pitta

Zoey Poole

Kiara Putrilia

Anjali Raju

Rand Rivera

Virajini Sanghai

Sofia Santana Arrezola

Noor Selim

Anna Sham

Lakeisha Esthetique Sharonina

Carly Shelton

Mengqi Shen

Vanessa Shimon

Alex Vinicius Silva

Arjun Sivaprakasam Thamilarasan

Hajin Son

Yi Song

Alexander Soukakos

Aarya Srikumar

Hannah Suh

Yuka Tamura

Cynthia Huiwen Tan

Sidhya Tikku

Raquel Trevino

Sophie Tsang

Gianna Waldron

Haotian Wang

Yi Wang

Yichen Wang

Yingjie Wang

Victoria Winter

Sage Won

Sora Wong

Shiyao Wu

Tong Wu

Qian Xiang

Faith Xue

Tong Yu

Helen Zhang

Jinyi Zhang

Yixiao Zhao

Yufan Zhao

Haiyu Zhou

Yining Zhou

Feiya Zuo