Parsons School of Design
BFA Communication Design
Thesis 2024

Perception to Projection: A Visual Translation of Sensory Experiences
Aarya Srikumar

In a world that is often perceived through sight alone, Perception to Projection seeks to translate intangible and visual forms. Communication extends far beyond what meets the eye, and this project delves into the realm of multi-sensory expression using typography as the primary medium.

Using familiar experiences, the project takes a deep dive into the nuances of touch, taste, sound, and smell. Using experimental and exploratory making processes that involve playful interaction with others helps better understand their responses to various sensory stimuli. The end product is a collection of four sets of sense-inspired letterforms—Gulp, Pop, Ringer, and Qwerty—which are designed based on those responses. In this case, typography becomes more than just mere letterforms, it is re-contextualized to embody the aroma of coffee, the effervescence of soda, the rhythm and repetition of an internal call ringer, and the texture of the keyboard, and applying them to real-life settings. These sets of alphabets were then applied to a uniquely designed product, each a personification of their respective stimuli.

Perception to Projection celebrates human perception and expression. By combining typography with multi-sensory inputs, we are able to interact with the world in new ways that go beyond the limitations of sight and encompass the entire range of sensory experiences. True communication is more than just conveying information; it is also about making connections that resonate across all of the senses.

Sera Aksoy

Faye Arranz

Shravani Bagawde

Han Bao

Iryna Baran

Zein Bdeir

Victoria Beyrard

Anna Blyumenkrants

Tatiana Boccone

Megan Brill

Andrea Chang

Longcan (Hugo) Chao

Jolene Chen

Yu Tung Chen

Yuntong Chen

Loki Chow

Hong Jet Chua

Erin May Cochanco

Janet Delavan

Gayoung Do

Fang Dong

Julia Du

Manan Dua

Colin Elmer

Millie Faber

Siyao Fang

Noah Farjani

Hina Fernstrom

Leslie Fonseca

Sarahi Garcia

Amanda Guo

Charlotte Hailstone

Jieun Han

Mary Hatcher

Elliana Hau

William Hsu

Olivia Hu

Grace Huang

Jung Hwangbo

Krishika Jain

Yoo-Jin Jang

Janice Ji

Wenjie Ji

Eneya Joshua

Yung Ching (Aurora) Juang

Maya Kalinowski

Jasmine Kan

Nabeeha Khalid

Palakh Khetrapal

Jessie Kil

Hope Kim

Hye Yoon Kim

Jenny JaeMin Kim

Lindsay Kim

Aarya Kini

Claudia Kok

Vidhi Kontham

Themis Kung

Hoi Man Kwok

Katherine Lam

Camille Le Bars

Haylee Lee

Minjae Lee

Stacey Lee

Chenxiao Li

Vivian Liu

Sarah Ma

Rosie Mai

Kamryn McKenna

Haley Moore

Graeme Mounsey

Syrus Mow

Viviann Nguyen

Chloé Nini

Smitee Oberoi

Talita Ozkok

Surya Pande

Shruti Pathak

Kelly Peng

Aayushi Pitta

Zoey Poole

Kiara Putrilia

Anjali Raju

Rand Rivera

Virajini Sanghai

Sofia Santana Arrezola

Noor Selim

Anna Sham

Lakeisha Esthetique Sharonina

Carly Shelton

Mengqi Shen

Vanessa Shimon

Alex Vinicius Silva

Arjun Sivaprakasam Thamilarasan

Hajin Son

Yi Song

Alexander Soukakos

Aarya Srikumar

Hannah Suh

Yuka Tamura

Cynthia Huiwen Tan

Sidhya Tikku

Raquel Trevino

Sophie Tsang

Gianna Waldron

Haotian Wang

Yi Wang

Yichen Wang

Yingjie Wang

Victoria Winter

Sage Won

Sora Wong

Shiyao Wu

Tong Wu

Qian Xiang

Faith Xue

Tong Yu

Helen Zhang

Jinyi Zhang

Yixiao Zhao

Yufan Zhao

Haiyu Zhou

Yining Zhou

Feiya Zuo