Imagínate Vivir en Suiza y Perderte de Esto
Raquel Trevino
Imagínate vivir en Suiza y perderte de esto, a phrase often featured in memes, serves as a poignant gateway to the profound aesthetic dialogue between my Mexican heritage and Swiss upbringing. Through humor, these memes prompt reflection on the societal values that shape design disparities.
Mexican graphic design, often limited to commodities and souvenirs, appears to undervalue the rich tapestry of its culture. In contrast, Swiss design, renowned for precision and clarity, transcends mere ornamentation, serving as a universal tool.
Experimental prints, housed in a cardboard box, explore contrasting design standards, in turn, challenging the notion of a universal benchmark and sparking dialogue on divergent recognition. This exploration does not aim to establish superiority but rather aims to provoke discussion on the factors influencing acclaim. Imagínate vivir en Suiza y perderte de esto encourages contemplation of distinct design philosophies, fostering meaningful conversations about the nuanced nature of good design in Mexican and Swiss contexts.
Archival materials served as the sole foundation for research. Appreciation is extended to Swiss designers for their innovative contributions that have shaped the realm of visual communication. Gratitude is also expressed to Mexican designers, whose vibrant cultural heritage enriched the tapestry of design. Additionally, recognition is given to the last rotulistas of Mexico, masters of hand-painted signs, who have preserved a cherished tradition amidst the digital age. Through their contributions, these designers not only influence the landscape of graphic design but also inspire us to delve deeper into the complexities and possibilities of visual communication.