Parsons School of Design
BFA Communication Design
Thesis 2024

Imagínate Vivir en Suiza y Perderte de Esto
Raquel Trevino

Imagínate vivir en Suiza y perderte de esto, a phrase often featured in memes, serves as a poignant gateway to the profound aesthetic dialogue between my Mexican heritage and Swiss upbringing. Through humor, these memes prompt reflection on the societal values that shape design disparities.

Mexican graphic design, often limited to commodities and souvenirs, appears to undervalue the rich tapestry of its culture. In contrast, Swiss design, renowned for precision and clarity, transcends mere ornamentation, serving as a universal tool.

Experimental prints, housed in a cardboard box, explore contrasting design standards, in turn, challenging the notion of a universal benchmark and sparking dialogue on divergent recognition. This exploration does not aim to establish superiority but rather aims to provoke discussion on the factors influencing acclaim. Imagínate vivir en Suiza y perderte de esto encourages contemplation of distinct design philosophies, fostering meaningful conversations about the nuanced nature of good design in Mexican and Swiss contexts.

Archival materials served as the sole foundation for research. Appreciation is extended to Swiss designers for their innovative contributions that have shaped the realm of visual communication. Gratitude is also expressed to Mexican designers, whose vibrant cultural heritage enriched the tapestry of design. Additionally, recognition is given to the last rotulistas of Mexico, masters of hand-painted signs, who have preserved a cherished tradition amidst the digital age. Through their contributions, these designers not only influence the landscape of graphic design but also inspire us to delve deeper into the complexities and possibilities of visual communication.

Sera Aksoy

Faye Arranz

Shravani Bagawde

Han Bao

Iryna Baran

Zein Bdeir

Victoria Beyrard

Anna Blyumenkrants

Tatiana Boccone

Megan Brill

Andrea Chang

Longcan (Hugo) Chao

Jolene Chen

Yu Tung Chen

Yuntong Chen

Loki Chow

Hong Jet Chua

Erin May Cochanco

Janet Delavan

Gayoung Do

Fang Dong

Julia Du

Manan Dua

Colin Elmer

Millie Faber

Siyao Fang

Noah Farjani

Hina Fernstrom

Leslie Fonseca

Sarahi Garcia

Amanda Guo

Charlotte Hailstone

Jieun Han

Mary Hatcher

Elliana Hau

William Hsu

Olivia Hu

Grace Huang

Jung Hwangbo

Krishika Jain

Yoo-Jin Jang

Janice Ji

Wenjie Ji

Eneya Joshua

Yung Ching (Aurora) Juang

Maya Kalinowski

Jasmine Kan

Nabeeha Khalid

Palakh Khetrapal

Jessie Kil

Hope Kim

Hye Yoon Kim

Jenny JaeMin Kim

Lindsay Kim

Aarya Kini

Claudia Kok

Vidhi Kontham

Themis Kung

Hoi Man Kwok

Katherine Lam

Camille Le Bars

Haylee Lee

Minjae Lee

Stacey Lee

Chenxiao Li

Vivian Liu

Sarah Ma

Rosie Mai

Kamryn McKenna

Haley Moore

Graeme Mounsey

Syrus Mow

Viviann Nguyen

Chloé Nini

Smitee Oberoi

Talita Ozkok

Surya Pande

Shruti Pathak

Kelly Peng

Aayushi Pitta

Zoey Poole

Kiara Putrilia

Anjali Raju

Rand Rivera

Virajini Sanghai

Sofia Santana Arrezola

Noor Selim

Anna Sham

Lakeisha Esthetique Sharonina

Carly Shelton

Mengqi Shen

Vanessa Shimon

Alex Vinicius Silva

Arjun Sivaprakasam Thamilarasan

Hajin Son

Yi Song

Alexander Soukakos

Aarya Srikumar

Hannah Suh

Yuka Tamura

Cynthia Huiwen Tan

Sidhya Tikku

Raquel Trevino

Sophie Tsang

Gianna Waldron

Haotian Wang

Yi Wang

Yichen Wang

Yingjie Wang

Victoria Winter

Sage Won

Sora Wong

Shiyao Wu

Tong Wu

Qian Xiang

Faith Xue

Tong Yu

Helen Zhang

Jinyi Zhang

Yixiao Zhao

Yufan Zhao

Haiyu Zhou

Yining Zhou

Feiya Zuo