90 Minute Design
Zachary Tinubu-Karch
90 Minute Design is a publication about soccer from the perspective of a graphic designer. The concepts though seemingly distant in connection, can be linked through a variety of means. For my thesis studies I focus on play as an initial tool in which we interact with and discover the world.
We mouth things, bang things, and drop things. We push, turn, stack, scribble, and draw. Ultimately our curiosities are carried out through uninhibited notions of play.
As we grow older we fall out of touch with this part of ourselves; Long days of studies, work and relations force us to place value on our time and activities. For designers this invisible barrier may present itself in the form of a creative block or a general lack of inspiration.
Throughout the semester I documented the various aspects of game play (soccer) in order to build connections with our daily making and create a happier practice as a designer.
The publication is a collection of text, images, and analytical diagrams connecting the two fields under one cohesive umbrella: Giving soccer fans a way to visualize the psychology that keeps them so invested in the sport, and providing designers a way to think about the concept of play as an innate force within their own toolboxes.