Parsons School of Design
BFA Communication Design
Thesis 2022

Intricacy in Reading and Pattern Making
Chloe Gad

We make sense of the things we experience and observe by drawing connections between them. From these connections, we draw further associations and a pattern becomes distinguishable. I explore these connections by nesting concepts and topics within each other, visualizing a structure for a reading pattern that unravels an intricate web of text. This book’s visual syntax provides a form for the narrative, leading us to unlock its multi-layered meaning.

Continuing with the exploration of pattern, but shifting medium from print to web, I turn to punctuation. While recognizing punctuation as a basic element of grammar that provides visual cues for reading, I take these functional components of written language and treat them as simple shapes. I focus on their form by decontextualizing and isolating them from accompanying text, placing them in an abstract interactive setting on the web.

These marks are filled with selections from the textile collection of the Victoria & Albert Museum. By approaching punctuation decoratively and abstractly, I amplify its shapes and configurations to suggest alternate meanings. The website allows users to create a pattern by typing a punctuation mark, choosing a filled element from an array of options, and then resizing, rotating, and placing elements into configurations. Punctuation is thus released from its original function to become a platform for patterning. Further, multilayering the punctuation allows for even greater degrees of variety. By engaging and investigating these interactions punctuation takes on novel forms that might otherwise be understood as empty or unchanging.

Eesha Agrawal

Paul Ahern

Aishah S. Ahmad

Luna Alatorre

Nadia Alhejailan

Seher Anand

Maren Hannah Anscheidt

Kayla Marie Isabelle Areglado

Zeynep Atik

Vee Authari

Amaya Avila

Vlora Bajrushi

Sophia Beceiro

Ilan Belokon

Madeline Benfield

Sophia Bevacqua

Sia Bishnoi

Tarra Boroumandi

Paul Brock

Sofia Cacho Sousa

Eunice Chan

Malini Chandra

Jacey Chen

Jamie Chen

Nico Chilla

Samantha Chun

Erin Clausen-McGee

Stephanie Cui

Chenguang Deng

Claire Dong

Shaanzya Dongre

Miranda Elder

Adelai Evans

Elizabeth Fan

Nicho Ferez

Emiliano Flores

Emily Force

Logan Frances

Jen Fu

Juriel Furukawa

Chloe Gad

Camila Giraldo

Avni Goel

Jess Gooding

Amanda Guo

Ethan Halpern

Aijia Hao

Nathan Harrison-Bokor

Meini He

Ashley Heo

Olivia Hepner

Joy Hsu

Yuhan Hu

Diwen Huang

Leanne Huang

Xinyi Huang

Dakoda Hughes

Hana Jacobsen

Emma Jaeger

Zeid Jaouni

Vivian Ji

Zhiyuan Ji

Hyunji Jo

Avery Kang

Simran Kanwar

Nicole Kapper

Sarah Kendric

Ashley Kim

Kyutae Kim

Sarah Kim

Veronica Kim

Nitya Kumar

Ivy Kurniawan

Danielle Lair Ferrari

Hana Lanzkowsky

Yea Sun Lee

Yingyi Lei

Cecily Li

Weihe Li

Zimo Li

Vivian Lin

Yiwen Lin

Kai Ling Kelly Liu

Zi Yun Liu

Nora Lombardo

John Luo

Patrick Yang MacDonald

Germaine Mai

Rachael Mattison

Arman McLean

Alex Mi

Ayesha Mirza

Noyonika Nath

Staicy Ngongu

Khe Nguyen

Helen Niu

Calvin Ogden

Sonya Olomskaya

Aly Orescanin

Alina Osborn

Hyunji Park

Min Jung Park

Albert Parson

Carmen Pleitez

Emily Popovitz

Haiqingqing Qi

Amaarah Rahman

Audrey Razak

Olivia Ries

Daniela Rodriguez

Eva Roso

Erin Rusek

Elizabeth Shavrick

Disha Shetty

Freeze (Jiating) Shi

Sophie Shron

Alisa Su

Haozheng Sui

Ziyi Tang

Oriana Teitelbaum Zwerdling

Ren (Karen) Thomas

Zachary Tinubu-Karch

Brigitte Ugarte

Julia Vidal

Tia Wagh

Stephanie Wang

Zhanyi Wang

Ali Waqar

Mary Wedd

River Wildmen

Duncan Williams

Amy Wong

Jiayi (Cassie) Xu

Shuming Xu

You Xu

YoonJi Yang

Allison Yick

Yejoon Yoo

Shamail Zahir

Arianne Zhang

Victoria Zhang

Regulus Zhao

Xinyi Zhao