Parsons School of Design
BFA Communication Design
Thesis 2022

We The Local
Malini Chandra

During the pandemic, the food delivery industry experienced exponential growth due to the new demand for contactless experiences. Throughout a year of living in post-pandemic New York City, I noticed that large food delivery platforms started to monopolize and take advantage of more efficient delivery methods, which has hurt small restaurants and delivery workers.

We The Local is a food delivery platform specific to local NYC communities that pushes back against the larger platforms’ model by encouraging interaction amongst neighborhoods and using full-time delivery workers instead of gig-based “freelancers.” Full-time delivery workers enable restaurants to cut back on delivery fees and in turn creates more safe, secure delivery jobs. To encourage community interaction and create loyalty for local restaurants, consumers can also vote on favorite restaurants in their area and earn rewards.

Presented here is the design of We The Local’s consumer-facing app as well as advertising to promote it. The idea of discovering your local neighborhood is referenced through outline motifs and a neon green, pulsing gradient indicates popularity and customer feedback. The app’s overall design is simple, yet captivating and brings focus to the discovery and community aspect of local food delivery.

Eesha Agrawal

Paul Ahern

Aishah S. Ahmad

Luna Alatorre

Nadia Alhejailan

Seher Anand

Maren Hannah Anscheidt

Kayla Marie Isabelle Areglado

Zeynep Atik

Vee Authari

Amaya Avila

Vlora Bajrushi

Sophia Beceiro

Ilan Belokon

Madeline Benfield

Sophia Bevacqua

Sia Bishnoi

Tarra Boroumandi

Paul Brock

Sofia Cacho Sousa

Eunice Chan

Malini Chandra

Jacey Chen

Jamie Chen

Nico Chilla

Samantha Chun

Erin Clausen-McGee

Stephanie Cui

Chenguang Deng

Claire Dong

Shaanzya Dongre

Miranda Elder

Adelai Evans

Elizabeth Fan

Nicho Ferez

Emiliano Flores

Emily Force

Logan Frances

Jen Fu

Juriel Furukawa

Chloe Gad

Camila Giraldo

Avni Goel

Jess Gooding

Amanda Guo

Ethan Halpern

Aijia Hao

Nathan Harrison-Bokor

Meini He

Ashley Heo

Olivia Hepner

Joy Hsu

Yuhan Hu

Diwen Huang

Leanne Huang

Xinyi Huang

Dakoda Hughes

Hana Jacobsen

Emma Jaeger

Zeid Jaouni

Vivian Ji

Zhiyuan Ji

Hyunji Jo

Avery Kang

Simran Kanwar

Nicole Kapper

Sarah Kendric

Ashley Kim

Kyutae Kim

Sarah Kim

Veronica Kim

Nitya Kumar

Ivy Kurniawan

Danielle Lair Ferrari

Hana Lanzkowsky

Yea Sun Lee

Yingyi Lei

Cecily Li

Weihe Li

Zimo Li

Vivian Lin

Yiwen Lin

Kai Ling Kelly Liu

Zi Yun Liu

Nora Lombardo

John Luo

Patrick Yang MacDonald

Germaine Mai

Rachael Mattison

Arman McLean

Alex Mi

Ayesha Mirza

Noyonika Nath

Staicy Ngongu

Khe Nguyen

Helen Niu

Calvin Ogden

Sonya Olomskaya

Aly Orescanin

Alina Osborn

Hyunji Park

Min Jung Park

Albert Parson

Carmen Pleitez

Emily Popovitz

Haiqingqing Qi

Amaarah Rahman

Audrey Razak

Olivia Ries

Daniela Rodriguez

Eva Roso

Erin Rusek

Elizabeth Shavrick

Disha Shetty

Freeze (Jiating) Shi

Sophie Shron

Alisa Su

Haozheng Sui

Ziyi Tang

Oriana Teitelbaum Zwerdling

Ren (Karen) Thomas

Zachary Tinubu-Karch

Brigitte Ugarte

Julia Vidal

Tia Wagh

Stephanie Wang

Zhanyi Wang

Ali Waqar

Mary Wedd

River Wildmen

Duncan Williams

Amy Wong

Jiayi (Cassie) Xu

Shuming Xu

You Xu

YoonJi Yang

Allison Yick

Yejoon Yoo

Shamail Zahir

Arianne Zhang

Victoria Zhang

Regulus Zhao

Xinyi Zhao