Parsons School of Design
BFA Communication Design
Thesis 2022

Parallel Contrast
Amanda Guo

Do standards help or limit how we think and feel?

This project intends to explore our relationship with graphic standards that are embedded in our subconscious minds through the lens of typography.

First, I explored how the time zones (Universal Time) rigidly define our experience with time across the globe due to geographical differences using typographic manipulations.

In continuation of my exploration with Universal Time, I focus on a different set of standards that indicate how people understand time passing—the writing systems in Chinese and English. Studies have shown that Chinese native speakers think about time more vertically than English native speakers. How have writing standards created differences in human perception?

Writing systems embody culture and history. Not until the 1950s, Chinese writing was officially adopted the westernized standard of left-to-right directionality. What would happen if it was the other way around?

As a designer, I am interested in discovering ways of reading outside of norms through experiments that change the reading direction of English texts. Addressing western and eastern readerships, I intend to initiate thoughts about the power and the authority represented by standards. Interchanging and reconstructing two typographic systems, I present how our perceptions are deeply rooted in language structures.

Using this graphic approach, I will explore and investigate more standards in the future such as paper formats, temperature, and length.

Eesha Agrawal

Paul Ahern

Aishah S. Ahmad

Luna Alatorre

Nadia Alhejailan

Seher Anand

Maren Hannah Anscheidt

Kayla Marie Isabelle Areglado

Zeynep Atik

Vee Authari

Amaya Avila

Vlora Bajrushi

Sophia Beceiro

Ilan Belokon

Madeline Benfield

Sophia Bevacqua

Sia Bishnoi

Tarra Boroumandi

Paul Brock

Sofia Cacho Sousa

Eunice Chan

Malini Chandra

Jacey Chen

Jamie Chen

Nico Chilla

Samantha Chun

Erin Clausen-McGee

Stephanie Cui

Chenguang Deng

Claire Dong

Shaanzya Dongre

Miranda Elder

Adelai Evans

Elizabeth Fan

Nicho Ferez

Emiliano Flores

Emily Force

Logan Frances

Jen Fu

Juriel Furukawa

Chloe Gad

Camila Giraldo

Avni Goel

Jess Gooding

Amanda Guo

Ethan Halpern

Aijia Hao

Nathan Harrison-Bokor

Meini He

Ashley Heo

Olivia Hepner

Joy Hsu

Yuhan Hu

Diwen Huang

Leanne Huang

Xinyi Huang

Dakoda Hughes

Hana Jacobsen

Emma Jaeger

Zeid Jaouni

Vivian Ji

Zhiyuan Ji

Hyunji Jo

Avery Kang

Simran Kanwar

Nicole Kapper

Sarah Kendric

Ashley Kim

Kyutae Kim

Sarah Kim

Veronica Kim

Nitya Kumar

Ivy Kurniawan

Danielle Lair Ferrari

Hana Lanzkowsky

Yea Sun Lee

Yingyi Lei

Cecily Li

Weihe Li

Zimo Li

Vivian Lin

Yiwen Lin

Kai Ling Kelly Liu

Zi Yun Liu

Nora Lombardo

John Luo

Patrick Yang MacDonald

Germaine Mai

Rachael Mattison

Arman McLean

Alex Mi

Ayesha Mirza

Noyonika Nath

Staicy Ngongu

Khe Nguyen

Helen Niu

Calvin Ogden

Sonya Olomskaya

Aly Orescanin

Alina Osborn

Hyunji Park

Min Jung Park

Albert Parson

Carmen Pleitez

Emily Popovitz

Haiqingqing Qi

Amaarah Rahman

Audrey Razak

Olivia Ries

Daniela Rodriguez

Eva Roso

Erin Rusek

Elizabeth Shavrick

Disha Shetty

Freeze (Jiating) Shi

Sophie Shron

Alisa Su

Haozheng Sui

Ziyi Tang

Oriana Teitelbaum Zwerdling

Ren (Karen) Thomas

Zachary Tinubu-Karch

Brigitte Ugarte

Julia Vidal

Tia Wagh

Stephanie Wang

Zhanyi Wang

Ali Waqar

Mary Wedd

River Wildmen

Duncan Williams

Amy Wong

Jiayi (Cassie) Xu

Shuming Xu

You Xu

YoonJi Yang

Allison Yick

Yejoon Yoo

Shamail Zahir

Arianne Zhang

Victoria Zhang

Regulus Zhao

Xinyi Zhao