Common Denominator
Duncan Williams
The relationship between the physician and the designer involves a long and complicated journey. While their collaboration is not novel, it is a commonly neglected intersection. Common Denominator addresses the ideological connection between the practices. By surfacing their inherently empathetic methodology, professionals in both fields can trade perspectives to imagine what design and medicine could look like in the future.
Common Denominator visualizes the relationship between the designer and the physician through an evocative and diverse motion reel. It portrays their historical relationship, contemporary standing, and possible future endeavors. The eye-catching nature of the motion graphics is made to draw in medical professionals to see medicine from a design perspective. The diverse styles, compositions, and techniques are made to show designers that medicine is not an area to be ignored but to be inspired by the possibilities, experimentation, and social need.
Not only does this intersection help us view the relevance of work in both industries but it also creates an opportunity for individuals to think about methodology in their role as either a physician or a designer.