Love Should Not Hurt
Regulus Zhao
Family violence is a serious and widespread problem in global society, especially in China. Sometimes the violence is overt and obvious, other times it is subtle and harder to see. In some cases, there is a blurry line between if a child is in love or in family violence, and it can be difficult for both parents and children to identify as abuse.
To help address this serious issue, I created a campaign to inform the public and speak to those experiencing this type of violence. The campaign includes one set for children and another set for adults. For the children's version, the illustrations reflect parents' harmful actions; for the adults' version, the illustrations reflect the result of family violence. This project aims to let children realize if they are victims of family violence and to encourage parents to stop finding excuses for family violence. The posters will be placed in public spaces such as subways stations and playgrounds.
As a campaign, it not only shows posters but also has some communication with audiences. Each person who wants to participate in this campaign will get a free T-shirt and badge. A smiling face will appear on those items to bring people out of the sadness.
Love Should Not Hurt is a small step in the effort to raise awareness and to put a stop to family violence.