Parsons School of Design
BFA Communication Design
Thesis 2016

Vertical and Horizontal Relationships
Yeon Soo Park

Vertical and Horizontal Relationships is a visual comparison of manifestos, exploring social hierarchies within two cultures in particular. Today, cultural boundaries are blurred due to the development of transportation and technology; more people travel, but they are also able to experience other cultures without traveling. Hence, comparing culture values have become unavoidable. Differences between Korean and American culture provide insight into how people can perceive and react to certain situations that eventually shape these experiences. While relationships among people in the States are quite parallel, those in Korea embody a vertical, hierarchical structure. Several topics and situations are annotated through photography and text. The structure is strictly kept as a comparison between the two pages. The documentation begins with a coverage of a historical insight as to why these differences may occur, continuing on to illustrate areas such as etiquette, family relationships, dining culture, and social hierarchies, each demonstrating how hierarchies exist in two cultures. For example, the most obvious comparison would be how Koreans would bow to elders while Americans would shake hands or 
hug just like they do 
with friends. The purpose behind the project is primarily 
to inform and share different perspectives and secondarily, to raise questions for others. For those who are unfamiliar with either or, these comparable contents will give food for thought that will hopefully lead to interest in the comparison of 
more cultures.

Selwa Abd

Ashley Seung Hyun Ahn

Natasha Alia

Aviva Atri

Marissa Baca

Miles Barretto

Lili Marie Bravi

Olivia Brodbar

Carla Campos-Rodriguez

Jiaying Cao

Robert Capaldo

Janet Chan

Purwa Chauhan

Patrick Chen

Sarada Chen

Linette Cheong

Eunsil Choi

Sung Ji Choi

Brittany Cutrone

Arianna De Gasperis

Paola Delucca

Rubina Melati Diran

Ann Dwyer

Dilan Emre

Douglas Escalante

Joshua Estrella

Joe Louis Evans

Marius Franc

Ceilidh Fraser

Gaby Garuz

Jiayi Ge

Stella Giavos

Meher Goel

Em Grey

Alyssa Gruber

Yu Bean Han

Cherish Hsiaohui Ho

Jasmine Hong

Jay Hsiao

Irene Hwang

Louise Pei Foong Hyde

Sanghyun Ji

Sharon (Eun Rae) Kim

Lisa Kim

Sharon Kim

David Klein

Teresa Koh

Da Min Lee

Lauren Elizabeth Lee

Stephanie Sumin Lee

Dana Li

Haowei Lin

Lucas Long

Lisa Looye

Zongliang Lou

Ankita Menon

Lauren Miller

Katie Minchak

Isabela Montalvo

Nathalie Moreno

Samah Mudasar

Shirin Muradova

Supisara Ngaovithunvong

Gabriela Nisenbaum

Inyegumena Nosegbe

Zoe Oleshansky

Yeon Soo Park

Anna Peditto

Pamela Pombo

Lisa Sakai Quinley

Josephine Rahadi

Sarah Rose Reichert

Ana Julia Rodriguez

Rick Rodriguez

Fernanda Romero

Hannah Rosen-Hamilton

Ivana Roumiantzeff-Pachkevitch

Taylor Russo

Ariella Saragossi

Nengneng Shen

Kripa Sial

Maurann Stein

Kurt Stives

Minji Sung

Vanshika Swaika

Nicholas Tanzman

Ana Cecilia Thompson Motta

Joel Tschong

Yue Wang

Laurie Waxman

Kevin Wen

Yingmeng Xu

Anna Yamoto

Jiawei Yan

Vivian Yang

Xiao Q. Yang

McLayne Ycmat

Evelyn Zhang

Xuan Zhang