When delivering a message about an important issue, how can designers overcome the defensive impulses of the audience? As a generation, we are often told that the planet is warming and are urged to change our ways of living. We are shown videos of turtles with straws in their nose and beaches covered in waste. At the same time, these problems have also been portrayed as moral responsibilities; making those who don’t do the “right thing” bad people. All these pressures have desensitized us, forming a mental barrier because it is too difficult and less tangible than our immediate concerns. How will my action as an individual make any change?
Therefore, my thesis project hopes to make the environmental problems more personal and meaningful to the audience. I chose to connect the concept of child growth and wellbeing with the earth through an animation made for working mothers. The animation will start as a harmless story with the focus on the child to get the attention of the desired audience and later evolve to reveal the connection to the message. I hope that by watching the animation, mothers will start to question the current systems and push for more effective solutions with transparency.