Parsons School of Design
BFA Communication Design
Thesis 2020

Kiana Toossi
Camp Tigertail

I’ve always felt nostalgic about camp, even though I’ve never been to camp. I’m infatuated by the concept of feeling nostalgic for something you’ve never experienced. I’ve always been enamored with all things camp, from the t-shirts to the friendship bracelet making to the campfire s’mores and in general, the essence of camp. I’m obsessed with the “kitsch” and “campiness” of camp and with my thesis, I wanted to explore how I could create my own version of camp that’s based on movies like "The Parent Trap," "Wet Hot American Summer," and "Moonrise Kingdom," but still come out with an authentic, real experience for past summer campers and non-campers alike. My goal is to explore my own personal nostalgia while emulating the nostalgic feelings of going to summer camp as a kid. Growing up, my mom taught me the concept of creating experiences around spaces and how to be a good host, all the while making it look presentation-ready. Her influence and experiences have made me appreciate and love the concept of bringing people together and creating and cultivating the space to do so. Especially now, in the midst of a pandemic. Camp Tigertail is an all-inclusive hospitality experience that blends social connection with nostalgic reminiscing. Using design as a means of building this (currently) fictional camp experience, I created varied applications from in-cabin collateral to branded merchandise. Camp Tigertail explores human connection by way of nostalgia through an extensive brand identity created to invoke a sense of place.

Yehia Abouseif

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Sakshi Agarwal

Sejal Aggarwal

Lily Saeli

K.C. Amable

Sulamita Javier Balanutsa

Emily Baro

Emily Bergerson

Xiujie Bi

Sonja Briney

Kayla Van der Byl

Dahee Byun

Kimberly Chan

Krish Chandiramani

Militza A. Rodríguez Charr

Julie Yu Chen

Xingman Cheng

Habin Cheong

Kristen Chik

Paloma Corrigan

Misha Dhanoolal

Vicky Fan

Vincent Garcia

Cyril Gordon

Yangchen Maya Gruben

Maria Guardazzi

Gideon Gulko

Esra Gumrukculer

Aanya Gupta

Arani Halder

Bobby Hill

Jinghan Hu

Olivia Hunter

Sejung Hwang

Geddes Alexander II

Jyudeh Maximilian Russ Jarrett

Madison Jennings

Won Kyung Jung

Inga Kan

Suji Kang

Ayse Yaren Kaya

Prithi Khalique

Shanjida Kibria

Celine Kim

Seowon Kim

Suah Kim

Youjong Kim

Rasheka Krishan

Eli Lederberg

Grace Ledoux

Alicia Lee

Hyunseo Suzy Lee

Natashia Lee

Rachel J. Lee

Yoo An Lee

Tiffany Leung

Emily Li

Sinong Li

Qiyao Lin

Jiayi Liu

Sichao Liu

Morella Tovar M

Ares Maia

Sophia Marinelli

Julia McGillicuddy

Sanika Mehta

Eleni Mentis

Anthony Muchai Muiruri

Daniel Mullins

Meredith Nelson

Ruowen Niu

Catalina O'Connor

Hyun sun Ohm

Carolyn Olaguivel

Lorna Oppenheim

Kyle Palma

Anastasia Contos Papakonstantinou

Brendon Park

Jimin Park

LeeJun Park

Sanha Park

Tommy Park

Tunchanok Patana-anake

Sean Phan

Delaney Poitras

Vincent Privitera

Jhoenny Ramirez

Taylor Sade Raschillo

Zhen (Yoomi) Ren

Elizabeth Richards

Rachel Rudolph

Leoder Sanchez

Maria Sanchez

Simon Sciacovelli

Shreya Shah

Seth Sharbono

Cindy Shi

Mimi Shih

Avni Shivkumar

Arunima Sinha

Shivam Sinha

Jason Decker Sloves

Bailey Storms

Tingyu Su

Yuchen Su

Kelt Tobunluepop

Kiana Toossi

Shivani Toshniwal

Jeanette Tran

Valerie Trisnadi

Yi-Chieh Tsai

Manasi Vashi

Emil Waldron

Isabella Wang

Jingyi Wang

Yuzheng Wang

Sophie Westfall

Ellie Wolfond

Jiapei Wu

Andy Yang

Xinchen Zhang

Yujing Zhang

Evelin Susan Fung Zhong

Evgeniya Zykova