Parsons School of Design
BFA Communication Design
Thesis 2020

Olivia Hunter
Honest Dairy

Today, the food industry is dominated by meat and dairy companies. Looking back to historical advertisements for dairy products, there are claims of dairy being healthy and the treatment of dairy cows being humane. To this day, these false advertisements are still omnipresent and can be seen on the shelves of every major supermarket. Through the seen on these packages, the dairy industry portrays their products in a way that is customer-friendly but far from realistic, masking the realities of animal abuse.

As a graphic designer and an animal rights activist, I focus on the branding of products involving animal exploitation, critiquing their accuracy and their depiction of the animal experience. For my thesis, I wanted to focus on the dairy industry because of the ubiquity of dairy products (milk, ice cream, cheese) and the fact that its exploitation of animals isn’t as apparent as it is in the meat industry.

My thesis is a satirical dairy brand aimed at the dairy industry and those who continue to support it. My project works to expose the contradictions within the industry, juxtaposing the positive branding with the realities. It is also a commentary on marketing agencies who create desirable branding for industries built on exploitation. I am hoping that my project serves as a moment of realization for people who support or work for the dairy industry by exposing the exploitative nature of the industry through satire.

Yehia Abouseif

Nia Acosta

Kamal Adisa

Sakshi Agarwal

Sejal Aggarwal

Lily Saeli

K.C. Amable

Sulamita Javier Balanutsa

Emily Baro

Emily Bergerson

Xiujie Bi

Sonja Briney

Kayla Van der Byl

Dahee Byun

Kimberly Chan

Krish Chandiramani

Militza A. Rodríguez Charr

Julie Yu Chen

Xingman Cheng

Habin Cheong

Kristen Chik

Paloma Corrigan

Misha Dhanoolal

Vicky Fan

Vincent Garcia

Cyril Gordon

Yangchen Maya Gruben

Maria Guardazzi

Gideon Gulko

Esra Gumrukculer

Aanya Gupta

Arani Halder

Bobby Hill

Jinghan Hu

Olivia Hunter

Sejung Hwang

Geddes Alexander II

Jyudeh Maximilian Russ Jarrett

Madison Jennings

Won Kyung Jung

Inga Kan

Suji Kang

Ayse Yaren Kaya

Prithi Khalique

Shanjida Kibria

Celine Kim

Seowon Kim

Suah Kim

Youjong Kim

Rasheka Krishan

Eli Lederberg

Grace Ledoux

Alicia Lee

Hyunseo Suzy Lee

Natashia Lee

Rachel J. Lee

Yoo An Lee

Tiffany Leung

Emily Li

Sinong Li

Qiyao Lin

Jiayi Liu

Sichao Liu

Morella Tovar M

Ares Maia

Sophia Marinelli

Julia McGillicuddy

Sanika Mehta

Eleni Mentis

Anthony Muchai Muiruri

Daniel Mullins

Meredith Nelson

Ruowen Niu

Catalina O'Connor

Hyun sun Ohm

Carolyn Olaguivel

Lorna Oppenheim

Kyle Palma

Anastasia Contos Papakonstantinou

Brendon Park

Jimin Park

LeeJun Park

Sanha Park

Tommy Park

Tunchanok Patana-anake

Sean Phan

Delaney Poitras

Vincent Privitera

Jhoenny Ramirez

Taylor Sade Raschillo

Zhen (Yoomi) Ren

Elizabeth Richards

Rachel Rudolph

Leoder Sanchez

Maria Sanchez

Simon Sciacovelli

Shreya Shah

Seth Sharbono

Cindy Shi

Mimi Shih

Avni Shivkumar

Arunima Sinha

Shivam Sinha

Jason Decker Sloves

Bailey Storms

Tingyu Su

Yuchen Su

Kelt Tobunluepop

Kiana Toossi

Shivani Toshniwal

Jeanette Tran

Valerie Trisnadi

Yi-Chieh Tsai

Manasi Vashi

Emil Waldron

Isabella Wang

Jingyi Wang

Yuzheng Wang

Sophie Westfall

Ellie Wolfond

Jiapei Wu

Andy Yang

Xinchen Zhang

Yujing Zhang

Evelin Susan Fung Zhong

Evgeniya Zykova