When we were young, playing with toys were a part of out natural urges and desires. As we mature our natural urges developed to include sexual desires after all as our bodies changed it only makes sense that our toys begin to serve a different purpose. The sex toy brand Spur aims to take away the stigma around female masturbation and the shame surrounding owning a sex toy. The goal with this brand is to encourage women within the realm of this taboo subject matter and to help them feel liberated and empowered in their individual sexual lives. At the end of the day a toy is suppose to serve two purposes, to bring happiness and to fulfill our desire at different stages of our lives.