Parsons School of Design
BFA Communication Design
Thesis 2020

A Visual Dissection of 90s Bollywood Music
Manasi Vashi

90s Bollywood music represents a voyeuristic relationship to the Western world characterized by interpretations and misinterpretations of multiple aspects of Western culture, both musically as well as stylistically. In a way, 90s Bollywood was how the youth of India engaged with the world at large. The 90s also represents a time when technology was a novelty and not as ubiquitous as it is today. These aspects unique to Bollywood music reflect a distinctive kind of communication. India has exponentially grown over a short period of time, and one of the vehicles that drove that was Bollywood bringing Western vocals, fashion and musical styles, and commodifying it for India at large so that people could not only see what was going on in Western culture, but what was possible for them as well. The impact of this time is so deeply-rooted within a certain generation of Indian, that they very much remain a product of the decade. A Visual Dissection of 90s Bollywood Music offers a lens into 90s Bollywood music by deconstructing songs into individual visual components. The complex structure of the book is broken down by using a system of colors extracted from the movie posters from which each song is from. The songs create a relationship between the sections, binding the book together. Monospaced text reflects the technical information displayed in music softwares to present the data as purely informational, allowing the readers to explore the content in an objective, unbiased way. The book includes the original 30-inch by 40-inch movie posters as well as a compact disc of the song playlist bringing back the nostalgia of listening to music in the 90s. Using these data points, this project will move further into creating a Bollywood synesthesia system within an exhibition. This may, for instance, take the form of hearing music and simultaneously sensing the sound as swirls or patterns of color. Bringing audio and visual together, this exhibit will encapsulate the intention in a dynamic way, immersing the viewer into 90s Bollywood culture.

Yehia Abouseif

Nia Acosta

Kamal Adisa

Sakshi Agarwal

Sejal Aggarwal

Lily Saeli

K.C. Amable

Sulamita Javier Balanutsa

Emily Baro

Emily Bergerson

Xiujie Bi

Sonja Briney

Kayla Van der Byl

Dahee Byun

Kimberly Chan

Krish Chandiramani

Militza A. Rodríguez Charr

Julie Yu Chen

Xingman Cheng

Habin Cheong

Kristen Chik

Paloma Corrigan

Misha Dhanoolal

Vicky Fan

Vincent Garcia

Cyril Gordon

Yangchen Maya Gruben

Maria Guardazzi

Gideon Gulko

Esra Gumrukculer

Aanya Gupta

Arani Halder

Bobby Hill

Jinghan Hu

Olivia Hunter

Sejung Hwang

Geddes Alexander II

Jyudeh Maximilian Russ Jarrett

Madison Jennings

Won Kyung Jung

Inga Kan

Ayse Yaren Kaya

Prithi Khalique

Shanjida Kibria

Celine Kim

Seowon Kim

Suah Kim

Youjong Kim

Rasheka Krishan

Eli Lederberg

Grace Ledoux

Alicia Lee

Hyunseo Suzy Lee

Natashia Lee

Rachel J. Lee

Yoo An Lee

Tiffany Leung

Emily Li

Sinong Li

Qiyao Lin

Jiayi Liu

Sichao Liu

Morella Tovar M

Ares Maia

Sophia Marinelli

Julia McGillicuddy

Sanika Mehta

Eleni Mentis

Anthony Muchai Muiruri

Daniel Mullins

Meredith Nelson

Ruowen Niu

Catalina O'Connor

Hyun sun Ohm

Carolyn Olaguivel

Lorna Oppenheim

Kyle Palma

Anastasia Contos Papakonstantinou

Brendon Park

Jimin Park

LeeJun Park

Sanha Park

Tommy Park

Tunchanok Patana-anake

Sean Phan

Delaney Poitras

Vincent Privitera

Jhoenny Ramirez

Taylor Sade Raschillo

Zhen (Yoomi) Ren

Elizabeth Richards

Rachel Rudolph

Leoder Sanchez

Maria Sanchez

Simon Sciacovelli

Shreya Shah

Seth Sharbono

Cindy Shi

Mimi Shih

Avni Shivkumar

Arunima Sinha

Shivam Sinha

Jason Decker Sloves

Bailey Storms

Tingyu Su

Yuchen Su

Kelt Tobunluepop

Kiana Toossi

Shivani Toshniwal

Jeanette Tran

Valerie Trisnadi

Yi-Chieh Tsai

Manasi Vashi

Emil Waldron

Isabella Wang

Jingyi Wang

Yuzheng Wang

Sophie Westfall

Ellie Wolfond

Jiapei Wu

Andy Yang

Xinchen Zhang

Yujing Zhang

Evelin Susan Fung Zhong

Evgeniya Zykova