Parsons School of Design
BFA Communication Design
Thesis 2020

Julia McGillicuddy
Equal Fans

Growing up in Massachusetts, my pride for Boston sports started at a young age. My parents are both passionate, New England Patriots fans. Season after season, they passed down their fandom to my siblings and I by devoting our Sunday’s to church and the NFL. My love for football is an unparalleled constant in my life. However, every season I struggle to find other women to watch or attend games with. With women taking up 46% of the NFL’s American fanbase, I wondered why is was so hard to find a community of women who like football? How might we foster a better experience of the sport for women? This thesis focuses on unpacking and rethinking the male, pale and sometimes stale state of modern football culture. Equal Fans is a football and lifestyle platform created to foster community by sharing stories that showcase, and authentically empower female fans while unpacking important issues. On the Equal Fans website, users can read interviews, sports content and experiences that are by women, for all fans. Each piece of unique content on the website is created to be easily accessible and dispensable through our social media channels. By using inclusive langue and diverse narratives, Equal Fans hopes to make football approachable to a wider audience of women. Fans can also subscribe on the website to our events focused newsletter, Season Ticket. This newsletter invites sports enthusiasts to join Equal Fans at local game day events and virtual viewing parties all season long.

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Julie Yu Chen

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Habin Cheong

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Maria Guardazzi

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Aanya Gupta

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Jinghan Hu

Olivia Hunter

Sejung Hwang

Geddes Alexander II

Jyudeh Maximilian Russ Jarrett

Madison Jennings

Won Kyung Jung

Inga Kan

Suji Kang

Ayse Yaren Kaya

Prithi Khalique

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Celine Kim

Seowon Kim

Suah Kim

Youjong Kim

Rasheka Krishan

Eli Lederberg

Grace Ledoux

Alicia Lee

Hyunseo Suzy Lee

Natashia Lee

Rachel J. Lee

Yoo An Lee

Tiffany Leung

Emily Li

Sinong Li

Qiyao Lin

Jiayi Liu

Sichao Liu

Morella Tovar M

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Sophia Marinelli

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Sanika Mehta

Eleni Mentis

Anthony Muchai Muiruri

Daniel Mullins

Meredith Nelson

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Catalina O'Connor

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Carolyn Olaguivel

Lorna Oppenheim

Kyle Palma

Anastasia Contos Papakonstantinou

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Sanha Park

Tommy Park

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Sean Phan

Delaney Poitras

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Rachel Rudolph

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Maria Sanchez

Simon Sciacovelli

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Emil Waldron

Isabella Wang

Jingyi Wang

Yuzheng Wang

Sophie Westfall

Ellie Wolfond

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Andy Yang

Xinchen Zhang

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