Cannabius
Evgeniya Zykova
The cannabis industry has all the ingredients to contribute to economic growth, social justice, and a safer, better medical system. Unfortunately, the stigma around cannabis is still an issue today. People are unaware of true reasons why and how it became illegal in the first place. For the longest time, cannabis prohibition in the U.S. has been driven by political agendas and racial injustice. Today, cannabis remains a Schedule 1 substance under the U.S. Controlled Substances Act (CSA), meaning that in the face of the law, it has no currently accepted medical use and a high potential for abuse, which has never been the case. I created an educational brochure aimed at familiarizing the audience with the plant’s nature, medicinal qualities and how it interacts with the human body. Additionally, I designed a magazine that shared stories of people who use it for medical and recreational purposes. Using atypical colors to the industry, friendly illustrations and graphic charts, I intended to break the visual stigma that surrounds this topic. The final project consists of a monthly magazine that focuses on unraveling the truth around the plant and an app that serves as a platform for people to connect, educate themselves, and support federal legalization. I encourage people to question assumptions, look at the scientific evidence of the cannabis plant, and make an educated decision about legalization and regulatory framework for legalized cannabis.