Parsons School of Design
BFA Communication Design
Thesis 2019

Yasmeen AlAyoub
Mirage

Mirage, a fictional desert city, was born in attempt of unwiring my own personal background. Growing up in Kuwait, I never realized some of the problematic discrepancies within the society until I moved to New York and was able to remove myself from the equation. Only then was I able to objectively analyze the social dynamics of the society I grew up in.

Loosely inspired by the Kuwaiti society, with more dramatic and exaggerated twists, Mirage advertises a “utopian” community that is so adamant about forgetting all past historical significance in order to enjoy a new and modern life. A main theme in Mirage is an intense focus on public image based on the superficial nature of a society so invested in other people’s perceptions. People therefore conduct themselves very carefully and artificially, as if they were being displayed in an exhibition in attempt of deleting the past, as well as the things that do not fit into this extremely narrow perception of perfection and completeness. With the use of brochures, among other promotional mediums, Mirage illustrates the same values such appearance-based societies seem to promote.

I’ve chosen to blow it out of proportion and create a dramatized self-aware version of my own society in order for it to resonate with people and spark a change within the society. This critical outlook is necessary in attempting to unwire the reasoning behind some of the discrepancies and contradictions in the way we have been taught to conduct our lives.

Yasmeen AlAyoub

Maria Badasian

Jenny Barroll

Bhavika Bhatia

Leehe Bok

Lauren April Brady

Elisa Bustos

Gabrielle Cantamessa

Jo Castanon

Ana Sofia Murillo Cernicchiaro

Sherleen Chen

Tiange Chen

Dahee Choi

Carol Chong

Olivia Chow

Matthew Chu

Lily Clempson

Analuisa Corrigan

Gaurika Dalal

Iyana Martin Diaz

Sylvia Epstein

Maria Farah

Vitoria Schweitzer Fiore

Jamie Fong

Bentzion Goldman

Sarah Hennessy

Irene Hernandez-Gaona

Sara Hilany

Allen Hu

Gufeng Huang

Julia Isman

Erika Jaquez

Moonnyung Jo

Adam Johansen

Souraya Jureidini

Cynthia Kamata-Banks

Zarrin Karimi

Ta Suranart Kasitipradit

Anastasia Khadivi

Peggy S. Khammanotham

Jiwon Kim

Minhae Kim

Sarah Kim

Soyeon (Chloe) Kim

Soyeon Kim

Esther Klingbiel

Rose Kramer

Clare Lagomarsino

Julia Lassen

Chloe Lee

Jahyun Lee

Nicole Lee

Ye Eun Alison Lee

Leqi Liang

Chia Ying Lin

Chih-Yi Lin

Eric Lish

Clarissa Losciale

Eileen Lu

Cobey Lusinger

Maria Magnani

Miguel Marcos

Gaebrielle McIntosh

Sarah McNutt

Mitali Mehta

Vincent Merle

Mitali Nopany

Eugene Ong Bang Jun

Diana Pak

Seongjin Park

Holly Parkin

Annika Phillips

Olimpia Pignatti-Morano

Marie Poncin

Jin Qian

Jack Rieger

Kenisha Bijoux Rullan

Joshua Ryan

Bushra Sarker

Amy Schultz

Nico Siy

Leah Slava

Demi Isabela Straulino

Anisha Subberwal

Erica Tagliarino

Cristina Cepeda Thielmann

Elisa Tordjmann

Kyle Tranquilli

Yasemin Varlik

Varun Vig

Diana Vivar

Abby Wang

Yifei Wang

Yuqi Wang

Coco Wohrle

Angela Yang

Stella Yen

Tiffany Ying

Ingrid Yiu

Kyle Yu

Celestine Yuan

Seoyoung Yun

Maria Zabolotnaya

Amanda Zaldivar

Yinglin Zeng

Junhao Zhang

Limber Lingya Zhang

Haitong Zheng

Karolina Zuchowski