Parsons School of Design
BFA Communication Design
Thesis 2019

Cynthia Kamata-Banks
Flourish

According to the 2018 World Economic Forum’s gender gap index report, Japan is ranked 110 out of 149 countries, and it is as the second worst amongst developed countries in relation to gender equality. Web media outlet Mynavi Women and the official government gender equality bureau cabinet office revealed that one in three women had encountered sexual assault, and one in thirteen women had experienced rape. Flourish is a self-defense campaign developed to help empower women mainly living in Japan, but also women all over the world. To achieve the empowerment of young women, Flourish will educate about existing issues and crime prevention using self-defense moves. The campaign includes a booklet, poster, sticker, pin, website, and Instagram posts. The targeted audience is young women and students who are vulnerable, and are often targeted by sexual predators. I created a character called Flulu to make it look friendly, so that it is easier to approach, giving the campaign a face would help in attracting the audience’s attention to Flourish. Contents are chosen based on the interview that asked what did young women wish to know when they were harassed. Readers can learn how to avoid, escape, and attack the perpetrator if they needed through looking at the Women’s self-defense guide: Tips on Combating Sexual Harassment and Assault booklet, website, or Instagram posts.

Yasmeen AlAyoub

Maria Badasian

Jenny Barroll

Bhavika Bhatia

Leehe Bok

Lauren April Brady

Elisa Bustos

Gabrielle Cantamessa

Jo Castanon

Ana Sofia Murillo Cernicchiaro

Sherleen Chen

Tiange Chen

Dahee Choi

Carol Chong

Olivia Chow

Matthew Chu

Lily Clempson

Analuisa Corrigan

Gaurika Dalal

Iyana Martin Diaz

Sylvia Epstein

Maria Farah

Vitoria Schweitzer Fiore

Jamie Fong

Bentzion Goldman

Sarah Hennessy

Irene Hernandez-Gaona

Sara Hilany

Allen Hu

Gufeng Huang

Julia Isman

Erika Jaquez

Moonnyung Jo

Adam Johansen

Souraya Jureidini

Cynthia Kamata-Banks

Zarrin Karimi

Ta Suranart Kasitipradit

Anastasia Khadivi

Peggy S. Khammanotham

Jiwon Kim

Minhae Kim

Sarah Kim

Soyeon (Chloe) Kim

Soyeon Kim

Esther Klingbiel

Rose Kramer

Clare Lagomarsino

Julia Lassen

Chloe Lee

Jahyun Lee

Nicole Lee

Ye Eun Alison Lee

Leqi Liang

Chia Ying Lin

Chih-Yi Lin

Eric Lish

Clarissa Losciale

Eileen Lu

Cobey Lusinger

Maria Magnani

Miguel Marcos

Gaebrielle McIntosh

Sarah McNutt

Mitali Mehta

Vincent Merle

Mitali Nopany

Eugene Ong Bang Jun

Diana Pak

Seongjin Park

Holly Parkin

Annika Phillips

Olimpia Pignatti-Morano

Marie Poncin

Jin Qian

Jack Rieger

Kenisha Bijoux Rullan

Joshua Ryan

Bushra Sarker

Amy Schultz

Nico Siy

Leah Slava

Demi Isabela Straulino

Anisha Subberwal

Erica Tagliarino

Cristina Cepeda Thielmann

Elisa Tordjmann

Kyle Tranquilli

Yasemin Varlik

Varun Vig

Diana Vivar

Abby Wang

Yifei Wang

Yuqi Wang

Coco Wohrle

Angela Yang

Stella Yen

Tiffany Ying

Ingrid Yiu

Kyle Yu

Celestine Yuan

Seoyoung Yun

Maria Zabolotnaya

Amanda Zaldivar

Yinglin Zeng

Junhao Zhang

Limber Lingya Zhang

Haitong Zheng

Karolina Zuchowski