Parsons School of Design
BFA Communication Design
Thesis 2019

Sara Hilany
Bud

How can we change the way people send flowers to others in a more personal way? These days flowers have a standardized meaning behind them. For example, a dozen red roses is a symbol of love and passion; so naturally on Valentine’s Day, everyone and their mothers are getting the same bouquets. What if we can change this by rethinking how a bouquet can embody the person receiving it? Because everyone deserves their own unique flowers for their own unique self.

Bud is an app that allows users to order flowers for virtually anyone; friends, family, significant others — even themselves as long as a delivery address is provided. Most bouquets today are made with no innovation, resulting in impersonal floral arrangements. Bud revolutionizes how bouquets are made by tailoring the arrangement to the recipient based on their personality. Users will answer a set of questions that helps the florist of their choice decide what bouquet suits the receiver best. Because florists have experience and knowledge in textures, color combinations, and the overall meanings of different flowers, they will take on the responsibility of deciding how each bouquet can represent the receiver, therefore taking away the stress of the users who don’t know what flowers to get. Other floral sites make bouquets based on the sender rather than the recipient, when in actuality flowers should celebrate the person who is receiving it. The ways which we can describe our feelings are infinite, therefore our ways of showing them should be endless.

Yasmeen AlAyoub

Maria Badasian

Jenny Barroll

Bhavika Bhatia

Leehe Bok

Lauren April Brady

Elisa Bustos

Gabrielle Cantamessa

Jo Castanon

Ana Sofia Murillo Cernicchiaro

Sherleen Chen

Tiange Chen

Dahee Choi

Carol Chong

Olivia Chow

Matthew Chu

Lily Clempson

Analuisa Corrigan

Gaurika Dalal

Iyana Martin Diaz

Sylvia Epstein

Maria Farah

Vitoria Schweitzer Fiore

Jamie Fong

Bentzion Goldman

Sarah Hennessy

Irene Hernandez-Gaona

Sara Hilany

Allen Hu

Gufeng Huang

Julia Isman

Erika Jaquez

Moonnyung Jo

Adam Johansen

Souraya Jureidini

Cynthia Kamata-Banks

Zarrin Karimi

Ta Suranart Kasitipradit

Anastasia Khadivi

Peggy S. Khammanotham

Jiwon Kim

Minhae Kim

Sarah Kim

Soyeon (Chloe) Kim

Soyeon Kim

Esther Klingbiel

Rose Kramer

Clare Lagomarsino

Julia Lassen

Chloe Lee

Jahyun Lee

Nicole Lee

Ye Eun Alison Lee

Leqi Liang

Chia Ying Lin

Chih-Yi Lin

Eric Lish

Clarissa Losciale

Eileen Lu

Cobey Lusinger

Maria Magnani

Miguel Marcos

Gaebrielle McIntosh

Sarah McNutt

Mitali Mehta

Vincent Merle

Mitali Nopany

Eugene Ong Bang Jun

Diana Pak

Seongjin Park

Holly Parkin

Annika Phillips

Olimpia Pignatti-Morano

Marie Poncin

Jin Qian

Jack Rieger

Kenisha Bijoux Rullan

Joshua Ryan

Bushra Sarker

Amy Schultz

Nico Siy

Leah Slava

Demi Isabela Straulino

Anisha Subberwal

Erica Tagliarino

Cristina Cepeda Thielmann

Elisa Tordjmann

Kyle Tranquilli

Yasemin Varlik

Varun Vig

Diana Vivar

Abby Wang

Yifei Wang

Yuqi Wang

Coco Wohrle

Angela Yang

Stella Yen

Tiffany Ying

Ingrid Yiu

Kyle Yu

Celestine Yuan

Seoyoung Yun

Maria Zabolotnaya

Amanda Zaldivar

Yinglin Zeng

Junhao Zhang

Limber Lingya Zhang

Haitong Zheng

Karolina Zuchowski