Feelings Talk is a 360 campaign that uses collaboration, customization, and bootlegging as both a critique on the current materialistic streetwear industry, and also as a conduit for self-expression and self-confidence in the user. This campaign aims to spark dialogue surrounding mental health and depression towards a more accepting space.
Direct quotes on mental health were sourced from people that have had experiences with depression, dysthymia, bipolar disorder, and seasonal affective disorder. These quotes are expressed in the form of heat-transfer vinyl graphics that convey common symptoms and feelings of depression through bold and playful typography. These vinyls act as an affordable and accessible way to customize pre-owned clothing similar to that of streetwear.
The typographic vinyls brand Feelings Talk and inform the rest of the campaign through a series of typographic posters and animated GIFs. A final lookbook of photography and video include examples of patch applications on clothing and ties the campaign together, further reinforcing the narrative and tone of Feelings Talk.
Feelings Talk is a campaign that has the ability to prompt immediate questions and contemplation for gen-zers and millennials. The more we think about mental health and the stigma surrounding it, the more likely we are to discuss and examine what prevents us from talking about our feelings.