Parsons School of Design
BFA Communication Design
Thesis 2019

Allen Hu

When I was younger, my mother would always take me to Chinese medicine shops in Chinatown. She found ways to incorporate Chinese medicine into dishes to alleviate common ailments like colds and fevers. I came to realize how important it is to be mindful about my daily diet and found new ways to take care of illnesses through natural means. I was inspired to create Wu-Essence, which is a brand that makes Chinese medicine more accessible and less intimidating for people to learn and incorporate into their daily lives. Educating consumers about alternative medicine will lead to more thoughtful buying behaviors pharmaceutically.

Wu-Essence believes in the power of natural remedies. Chinese medicine has been practiced and studied for centuries and we hope to make that process easier for you. Whether you’re a long-time user of Chinese medicine or just starting out, we want your practice tailored just for you. Our mission is to lead you towards a process of healing common ailments that hinder day to day activities. Our well-being experts are always on call if there is any confusion about proper usage or choice of herbs.

Our brand name comes from the word Wújí in Chinese. In Taoist philosophy, it means boundless and limitless. This all-encompassing idea covers common concepts found in Chinese philosophy like the five body parts, tastes, and elements. These concepts embody Wu-Essence, which plays a vital part in a healthy body and meal. Your journey to prosperity should be uncomplicated and earnest.

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Jenny Barroll

Bhavika Bhatia

Leehe Bok

Lauren April Brady

Elisa Bustos

Gabrielle Cantamessa

Jo Castanon

Ana Sofia Murillo Cernicchiaro

Sherleen Chen

Tiange Chen

Dahee Choi

Carol Chong

Olivia Chow

Matthew Chu

Lily Clempson

Analuisa Corrigan

Gaurika Dalal

Iyana Martin Diaz

Sylvia Epstein

Maria Farah

Vitoria Schweitzer Fiore

Jamie Fong

Bentzion Goldman

Sarah Hennessy

Irene Hernandez-Gaona

Sara Hilany

Allen Hu

Gufeng Huang

Julia Isman

Erika Jaquez

Moonnyung Jo

Adam Johansen

Souraya Jureidini

Cynthia Kamata-Banks

Zarrin Karimi

Ta Suranart Kasitipradit

Anastasia Khadivi

Peggy S. Khammanotham

Jiwon Kim

Minhae Kim

Sarah Kim

Soyeon (Chloe) Kim

Soyeon Kim

Esther Klingbiel

Rose Kramer

Clare Lagomarsino

Julia Lassen

Chloe Lee

Jahyun Lee

Nicole Lee

Ye Eun Alison Lee

Leqi Liang

Chia Ying Lin

Chih-Yi Lin

Eric Lish

Clarissa Losciale

Eileen Lu

Cobey Lusinger

Maria Magnani

Miguel Marcos

Gaebrielle McIntosh

Sarah McNutt

Mitali Mehta

Vincent Merle

Mitali Nopany

Eugene Ong Bang Jun

Diana Pak

Seongjin Park

Holly Parkin

Annika Phillips

Olimpia Pignatti-Morano

Marie Poncin

Jin Qian

Jack Rieger

Kenisha Bijoux Rullan

Joshua Ryan

Bushra Sarker

Amy Schultz

Nico Siy

Leah Slava

Demi Isabela Straulino

Anisha Subberwal

Erica Tagliarino

Cristina Cepeda Thielmann

Elisa Tordjmann

Kyle Tranquilli

Yasemin Varlik

Varun Vig

Diana Vivar

Abby Wang

Yifei Wang

Yuqi Wang

Coco Wohrle

Angela Yang

Stella Yen

Tiffany Ying

Ingrid Yiu

Kyle Yu

Celestine Yuan

Seoyoung Yun

Maria Zabolotnaya

Amanda Zaldivar

Yinglin Zeng

Junhao Zhang

Limber Lingya Zhang

Haitong Zheng

Karolina Zuchowski