Parsons School of Design
BFA Communication Design
Thesis 2019

Annika Phillips
Simultaneous Happening

Let’s take a trip back to simpler times, before devices controlled communication. Pre-technology boom, messages were transmitted and received through human engagement, using qualities such as tone, expression, and emotion. Communicating human to human resulted in dynamic interactions and experiences. Now, let’s take a look at communication in the present digital age. Messages are encouraged to transmit and receive through devices, taking away human qualities of interaction and experience. Communicating via devices opens up possibilities of misinterpretation and confusion of messages.

Simultaneous Happening morphs together the age of tech-obsessed communication and pre-tech communication to expose how drastically different a single message’s meaning can change when transmitted in two different ways. This web-based journey utilizes media clips such as advertisements, PSAs, movies, and live events from the pre-tech age ranging from the early 1970s to the 1990s, alongside their digital age interpretation. Individual videos focus on topics of diversity, flirtation, humor, experience, and emotion. All videos are split screen, the original media bit lives on one side of the screen, while the other side offers a digital interpretation through manipulation of interfaces, emojis, and applications found on devices. What would happen if these two methods of communication, (human to human vs. human through device), clash? How can one message be transmitted and received simultaneously through these two methods?

Yasmeen AlAyoub

Maria Badasian

Jenny Barroll

Bhavika Bhatia

Leehe Bok

Lauren April Brady

Elisa Bustos

Gabrielle Cantamessa

Jo Castanon

Ana Sofia Murillo Cernicchiaro

Sherleen Chen

Tiange Chen

Dahee Choi

Carol Chong

Olivia Chow

Matthew Chu

Lily Clempson

Analuisa Corrigan

Gaurika Dalal

Iyana Martin Diaz

Sylvia Epstein

Maria Farah

Vitoria Schweitzer Fiore

Jamie Fong

Bentzion Goldman

Sarah Hennessy

Irene Hernandez-Gaona

Sara Hilany

Allen Hu

Gufeng Huang

Julia Isman

Erika Jaquez

Moonnyung Jo

Adam Johansen

Souraya Jureidini

Cynthia Kamata-Banks

Zarrin Karimi

Ta Suranart Kasitipradit

Anastasia Khadivi

Peggy S. Khammanotham

Jiwon Kim

Minhae Kim

Sarah Kim

Soyeon (Chloe) Kim

Soyeon Kim

Esther Klingbiel

Rose Kramer

Clare Lagomarsino

Julia Lassen

Chloe Lee

Jahyun Lee

Nicole Lee

Ye Eun Alison Lee

Leqi Liang

Chia Ying Lin

Chih-Yi Lin

Eric Lish

Clarissa Losciale

Eileen Lu

Cobey Lusinger

Maria Magnani

Miguel Marcos

Gaebrielle McIntosh

Sarah McNutt

Mitali Mehta

Vincent Merle

Mitali Nopany

Eugene Ong Bang Jun

Diana Pak

Seongjin Park

Holly Parkin

Annika Phillips

Olimpia Pignatti-Morano

Marie Poncin

Jin Qian

Jack Rieger

Kenisha Bijoux Rullan

Joshua Ryan

Bushra Sarker

Amy Schultz

Nico Siy

Leah Slava

Demi Isabela Straulino

Anisha Subberwal

Erica Tagliarino

Cristina Cepeda Thielmann

Elisa Tordjmann

Kyle Tranquilli

Yasemin Varlik

Varun Vig

Diana Vivar

Abby Wang

Yifei Wang

Yuqi Wang

Coco Wohrle

Angela Yang

Stella Yen

Tiffany Ying

Ingrid Yiu

Kyle Yu

Celestine Yuan

Seoyoung Yun

Maria Zabolotnaya

Amanda Zaldivar

Yinglin Zeng

Junhao Zhang

Limber Lingya Zhang

Haitong Zheng

Karolina Zuchowski