Open Tonight
Gufeng Huang
Knowing many people feel ashamed and reluctant to talk about sex, I realized it is my mission to call out people’s attention to embrace sexuality-related genre. Inspired by Japan’s highly accepting attitude towards to sex culture, I named this campaign from a Japanese slang, which is mostly used in sex industry and states an open attitude on sex. By posting these interactive posters into every corner of daily life, Open Tonight uses a bold and straightforward visual language to catch people’s attention and urge them to interact with sex in public spaces. By rising people's acceptance and awareness in sexuality, Open Tonight encourages people to liberalize their instincts on physical pleasure.