Parsons School of Design
BFA Communication Design
Thesis 2019

Maria Badasian
Transitioning Russia

This project displays youth culture in Russia through a series of posters that connect to a motion piece projected on a big screen. The project started with the idea of designing a typeface inspired by signage in Sheepshead Bay, a predominantly Russian neighborhood in Brooklyn where I grew up. I collected and analyzed design from the USSR, and also looked at contemporary designs I collected in Moscow and Saint Petersburg. Using the visual research, I designed a typeface aesthetically aligned with traditional and contemporary Russian design, particularly social awareness posters. While researching, I met and photographed Russian youth in anticipation of using them alongside the typeface design I drew. The subjects represent the strong, creative, open, and sporty youth of Russia. To get closer to the aesthetics and processes of USSR posters, I worked without a computer and used language that is styled after social awareness posters. I brought in motion to visually identify Russian youth culture using design. I decided to have the subjects move by creating a motion piece that uses the same paper cutouts seen in the posters. Motion allows for the posters to move through each other and the type to expand reflecting the way Russian youth culture breaks boundaries and grow. Creating a motion piece to be displayed on a monumental scale reflects the bold attitude behind Russian contemporary work. As a young Russian-American designer, creating work that belong to the digital world and the print world identifies Transitioning Russia.

Yasmeen AlAyoub

Maria Badasian

Jenny Barroll

Bhavika Bhatia

Leehe Bok

Lauren April Brady

Elisa Bustos

Gabrielle Cantamessa

Jo Castanon

Ana Sofia Murillo Cernicchiaro

Sherleen Chen

Tiange Chen

Dahee Choi

Carol Chong

Olivia Chow

Matthew Chu

Lily Clempson

Analuisa Corrigan

Gaurika Dalal

Iyana Martin Diaz

Sylvia Epstein

Maria Farah

Vitoria Schweitzer Fiore

Jamie Fong

Bentzion Goldman

Sarah Hennessy

Irene Hernandez-Gaona

Sara Hilany

Allen Hu

Gufeng Huang

Julia Isman

Erika Jaquez

Moonnyung Jo

Adam Johansen

Souraya Jureidini

Cynthia Kamata-Banks

Zarrin Karimi

Ta Suranart Kasitipradit

Anastasia Khadivi

Peggy S. Khammanotham

Jiwon Kim

Minhae Kim

Sarah Kim

Soyeon (Chloe) Kim

Soyeon Kim

Esther Klingbiel

Rose Kramer

Clare Lagomarsino

Julia Lassen

Chloe Lee

Jahyun Lee

Nicole Lee

Ye Eun Alison Lee

Leqi Liang

Chia Ying Lin

Chih-Yi Lin

Eric Lish

Clarissa Losciale

Eileen Lu

Cobey Lusinger

Maria Magnani

Miguel Marcos

Gaebrielle McIntosh

Sarah McNutt

Mitali Mehta

Vincent Merle

Mitali Nopany

Eugene Ong Bang Jun

Diana Pak

Seongjin Park

Holly Parkin

Annika Phillips

Olimpia Pignatti-Morano

Marie Poncin

Jin Qian

Jack Rieger

Kenisha Bijoux Rullan

Joshua Ryan

Bushra Sarker

Amy Schultz

Nico Siy

Leah Slava

Demi Isabela Straulino

Anisha Subberwal

Erica Tagliarino

Cristina Cepeda Thielmann

Elisa Tordjmann

Kyle Tranquilli

Yasemin Varlik

Varun Vig

Diana Vivar

Abby Wang

Yifei Wang

Yuqi Wang

Coco Wohrle

Angela Yang

Stella Yen

Tiffany Ying

Ingrid Yiu

Kyle Yu

Celestine Yuan

Seoyoung Yun

Maria Zabolotnaya

Amanda Zaldivar

Yinglin Zeng

Junhao Zhang

Limber Lingya Zhang

Haitong Zheng

Karolina Zuchowski