In many cultures, love is expressed through food. For example, in Taiwan, it is not common to express love verbally. Instead, love is spread through sharing food. One example is “eat more,” which parents say when they fill their children’s bowls and keep them well fed. People in Taiwan usually prepare food in a wrapped bento box for their loved ones. Sugar, the app, captures the sentimental and sweet moment of sending love through food. In this digital age, technology allows people to stay connected across distances. People tend to share selected moments publicly on social media, but distance and different environments can easily make people drift apart. As a result, by sharing daily experiences through food, Sugar bridges the gap between you and your loved ones across distances and creates more intimate connections.
With Sugar, the user can write the major event of their day in a diary. Then the app suggests a food item that is related to that experience. Once seven days are filled, the Sugar box is ready to be sent. The user can then send the bento box, which is composed of local foods, diary cards, and a video message from the sender. The receiver can taste and read the user’s day-to-day moments and scan the QR code on the box to view the video message. The Sugar app will automatically record their reaction and send it back to the user, in order to capture the surprise and happiness of their loved ones. Sugar is an app for people and their loved ones to store and share moments together.