Parsons School of Design
BFA Communication Design
Thesis 2019

Kyle Yu
The Early 2000s

The early 2000s represents a poignant time in fashion and celebrity pop culture. The new millennium brought new styles and trends to the forefront of pop culture and fashion. Mini-mini skirts, low-rise jeans, and Juicy Couture were all the rage. Remember how you used to quote Mean Girls word for word while talking your best friend on your Nokia cell phone? You wore low-rise jeans with tiny t-shirts and Von Dutch trucker hats and spent your afternoons watching trashy, yet entertaining reality television and learning the dance moves to "I'm a Slave 4 U" by the early 2000s icon, Britney. To be quite honest, I still quote Mean Girls and try to copy Britney Spears routines, but I look back on those days with equal parts dreamy nostalgia and sheer envy. Nostalgia for the entertainment and outrageous fashions and envy because these things will never happen again. The design of the book stems from the content itself. All colors come from the images. For example, the hot pink color of the Mean Girls Section directly comes from the sweater Lindsay Lohan wears in the photo. The typesetting is based on shapes found in the images. This was done in order to achieve a certain look and feel that evokes a sense of something playful, something reminiscent of the early 2000s. There is only one era known as the early 2000s and this book takes a trip down memory lane with all the best and worst things about coming of age in the aughts.

Yasmeen AlAyoub

Maria Badasian

Jenny Barroll

Bhavika Bhatia

Leehe Bok

Lauren April Brady

Elisa Bustos

Gabrielle Cantamessa

Jo Castanon

Ana Sofia Murillo Cernicchiaro

Sherleen Chen

Tiange Chen

Dahee Choi

Carol Chong

Olivia Chow

Matthew Chu

Lily Clempson

Analuisa Corrigan

Gaurika Dalal

Iyana Martin Diaz

Sylvia Epstein

Maria Farah

Vitoria Schweitzer Fiore

Jamie Fong

Bentzion Goldman

Sarah Hennessy

Irene Hernandez-Gaona

Sara Hilany

Allen Hu

Gufeng Huang

Julia Isman

Erika Jaquez

Moonnyung Jo

Adam Johansen

Souraya Jureidini

Cynthia Kamata-Banks

Zarrin Karimi

Ta Suranart Kasitipradit

Anastasia Khadivi

Peggy S. Khammanotham

Jiwon Kim

Minhae Kim

Sarah Kim

Soyeon (Chloe) Kim

Soyeon Kim

Esther Klingbiel

Rose Kramer

Clare Lagomarsino

Julia Lassen

Chloe Lee

Jahyun Lee

Nicole Lee

Ye Eun Alison Lee

Leqi Liang

Chia Ying Lin

Chih-Yi Lin

Eric Lish

Clarissa Losciale

Eileen Lu

Cobey Lusinger

Maria Magnani

Miguel Marcos

Gaebrielle McIntosh

Sarah McNutt

Mitali Mehta

Vincent Merle

Mitali Nopany

Eugene Ong Bang Jun

Diana Pak

Seongjin Park

Holly Parkin

Annika Phillips

Olimpia Pignatti-Morano

Marie Poncin

Jin Qian

Jack Rieger

Kenisha Bijoux Rullan

Joshua Ryan

Bushra Sarker

Amy Schultz

Nico Siy

Leah Slava

Demi Isabela Straulino

Anisha Subberwal

Erica Tagliarino

Cristina Cepeda Thielmann

Elisa Tordjmann

Kyle Tranquilli

Yasemin Varlik

Varun Vig

Diana Vivar

Abby Wang

Yifei Wang

Yuqi Wang

Coco Wohrle

Angela Yang

Stella Yen

Tiffany Ying

Ingrid Yiu

Kyle Yu

Celestine Yuan

Seoyoung Yun

Maria Zabolotnaya

Amanda Zaldivar

Yinglin Zeng

Junhao Zhang

Limber Lingya Zhang

Haitong Zheng

Karolina Zuchowski