Womanière
Peggy S. Khammanotham
Womanière is a tri-annual publication that focuses on how the modern woman engages with sneaker culture. Today, sneaker culture lives everywhere. I was inspired by how Europeans style around their trainers to how New Yorkers keep their shoes looking brand new. I have realized not many existing sneaker platforms have created a conversation that meets and engages with women on their own terms — Womanière takes up a previously unoccupied position.
Ultimately, as a designer, editor and publisher I’ve created Womanière to break down exclusionary barriers between sports culture and everyday wear. Typically, sneaker culture oscillates on the weekly new product release cycle — a space covered in social media with naturally—by slowing down sneaker culture with a print medium may increase the ability to reflect longer trends and and introduce value through establishing a collecting culture. With an emphasis on story-telling, catalog-format information, and profiles of everyday sneaker heads, Womanière is able to relate to the reader comfortably, regardless if she owns a few pairs or fifty plus pairs.