Color Matter
Vitoria Schweitzer Fiore
This project revolves around the idea that people do not value color. Or maybe they just don’t realize the impact it really has on us, but the fact is, usually, colors are taken for granted. Color Matter takes the form of a tiny magazine, inside an envelope, that is distribute to strangers in the subway in New York City, a place where almost 90% of the people are wearing black and have a little bit of time to spare while waiting for the train. The book is small enough to fit in your pocket and cute enough so you do not want to throw it away. Inside you can find experiments with friends and strangers, facts about nature, the importance of color, an interactive crossword about color’s effect on mood, and a color zodiac. The magazine uses minimal text, relying instead on visuals to send a simple message to anyone who chooses to accept this book. The hashtag on the envelope helps keep track of the results with the intention to incorporate more color into people’s lives.