Parsons School of Design
BFA Communication Design
Thesis 2019

Clarissa Losciale
Femme

The menstrual cycle is the natural, monthly series of changes a woman's body undergoes to prepare for a potential pregnancy, and therefore the most important biological process for reproduction and survival of the human race.

However, the bleeding that accompanies periods poses a logistical problem for most women. Every single month, the vagina sheds the blood and tissue built up for fertilization, a process that can range anywhere from a few days up to a week. In higher income countries, periods are often regarded as embarrassing and taboo. In poorer countries, they pose significant barriers to women's educational and social advancements.

This project aims to create a completely organic feminine hygiene product and brand that provides women with trusted sexual health products committed to transparency in all forms. Made with only three ingredients: 100% organic cotton, a plant-based backing and a non-toxic adhesive, Femme comes in customized assortments, delivered straight to your door every month with modern convenience.

Inspired by my own personal struggles with my menstrual cycle, Femme was designed to provide women with the highest quality menstrual products customized for each individual cycle and completely free of toxins and irritants that are often the main ingredients of mainstream feminine hygiene products. The aim of Femme is not only to provide the highest quality products but also to educate and de-stigmatize periods for everyone, while also giving back to the community by providing girls and women with menstrual products in the less developed areas of the world.

Yasmeen AlAyoub

Maria Badasian

Jenny Barroll

Bhavika Bhatia

Leehe Bok

Lauren April Brady

Elisa Bustos

Gabrielle Cantamessa

Jo Castanon

Ana Sofia Murillo Cernicchiaro

Sherleen Chen

Tiange Chen

Dahee Choi

Carol Chong

Olivia Chow

Matthew Chu

Lily Clempson

Analuisa Corrigan

Gaurika Dalal

Iyana Martin Diaz

Sylvia Epstein

Maria Farah

Vitoria Schweitzer Fiore

Jamie Fong

Bentzion Goldman

Sarah Hennessy

Irene Hernandez-Gaona

Sara Hilany

Allen Hu

Gufeng Huang

Julia Isman

Erika Jaquez

Moonnyung Jo

Adam Johansen

Souraya Jureidini

Cynthia Kamata-Banks

Zarrin Karimi

Ta Suranart Kasitipradit

Anastasia Khadivi

Peggy S. Khammanotham

Jiwon Kim

Minhae Kim

Sarah Kim

Soyeon (Chloe) Kim

Soyeon Kim

Esther Klingbiel

Rose Kramer

Clare Lagomarsino

Julia Lassen

Chloe Lee

Jahyun Lee

Nicole Lee

Ye Eun Alison Lee

Leqi Liang

Chia Ying Lin

Chih-Yi Lin

Eric Lish

Clarissa Losciale

Eileen Lu

Cobey Lusinger

Maria Magnani

Miguel Marcos

Gaebrielle McIntosh

Sarah McNutt

Mitali Mehta

Vincent Merle

Mitali Nopany

Eugene Ong Bang Jun

Diana Pak

Seongjin Park

Holly Parkin

Annika Phillips

Olimpia Pignatti-Morano

Marie Poncin

Jin Qian

Jack Rieger

Kenisha Bijoux Rullan

Joshua Ryan

Bushra Sarker

Amy Schultz

Nico Siy

Leah Slava

Demi Isabela Straulino

Anisha Subberwal

Erica Tagliarino

Cristina Cepeda Thielmann

Elisa Tordjmann

Kyle Tranquilli

Yasemin Varlik

Varun Vig

Diana Vivar

Abby Wang

Yifei Wang

Yuqi Wang

Coco Wohrle

Angela Yang

Stella Yen

Tiffany Ying

Ingrid Yiu

Kyle Yu

Celestine Yuan

Seoyoung Yun

Maria Zabolotnaya

Amanda Zaldivar

Yinglin Zeng

Junhao Zhang

Limber Lingya Zhang

Haitong Zheng

Karolina Zuchowski