Nushka
Padmaja Kothari
A lot of brands promise to be cruelty-free, phthalate-free, sulfate-free—free of everything. They have clunky packaging and too many ingredients. Through my thesis, I created a beaut yand wellness brand that provides a sustainable alternative to chemical-laden skincare products. Nushka is an amalgamation of a variety of "Ghar ke Nuskhe" (homemade remedies) made using household ingredients. The more natural the ingredients are, the more reliable they can be in terms of having a lower ecological impact. The inspiration behind Nushka is my grandmother’s skincare recipe book that has been passed down for generations. As a designer, I want my work to be accessible and relatable to a large audience which will give a platform to showcase the themes and topics that are important to me. For my brand Nushka, I created an app that consists of all the skincare recipes as well as daily tips from my grandma’s book. The app will help build a community for people interested in clean skincare. To reinforce my brand, I have also created content for social media to help promote the app as well as the brand. Nushka stands for all-natural and organic ingredients so I wanted my design to reflect the same. I created an organic pattern, picked an earthy muted palette, and used a rounded typeface.