Parsons School of Design
BFA Communication Design
Thesis 2021

Julia Sams
Home

Taking care of our only home, the land we come from, and the land we will go back to, should be at the center of our lives. The Industrial Revolution marked the beginning of an ecological epoch known as the Anthropocene, in which human activities accelerated the rate of species extinction and recklessly altered the environment. My thesis project is a campaign centered around The Universal Declaration of the Rights of Mother Earth, which was put together by indigenous groups around the world. This document outlines the guidelines we must follow to restore a healthy (pre-industrial) relationship with Mother Earth.

Thus, the aesthetic of my campaign is rooted in the tactile, the analog, the lovingly handmade. The homespun process of my project is an important feature of the message I am communicating. As the global north tries to disconnect ourselves from our roots, the analog form is important to continue to learn and pass along. While in Pennsylvania with limited resources around me, I used what I could find, starting with my hands and paying attention to the details of my environment. The touch of a physical object can hold so much power. The intention put into the design is rooted in the object, even if it isn’t explicitly stated. The human hand is imperfect, messy, but can create strength with community. The Home campaign is about bringing people together with nature, or rather, realizing that we are one and the same.

(Red)

Dotun Abeshinbioke

Darina Abuzarova

Sung Hyun (Julie) Ahn

Anisa Al Raisi

Hazal Aysel

Vivek Bajaj

Sunayana Bali

Elliot Bohlen

Madison Brang

Allison Bynum

Rachel Chang

Lilliana Checo

Jizheng Chen

Lena Chen

Mi Chen

Raghav Chhabra

Shreya Chittaranjan

Christopher Chu

Shenny Chuang

Calen Chung

Mae Craford

Chengcheng Cui

Rebecca D'Agostino

Dani de los Santos

Nika Diomidovskaia

Aira Dolfo

Maya Eapen

Yaron Erkin

Louis Falisse

Xiaoke Fei

Bernadette Figueroa

Shih-Ju Fu

Ana Furtado

Martina Gallo

Chenxi (Lisa) Gao

Sierra Glicker

Danielle Beatriz Go

Danni Gomez

QingYing (Mimi) Guan

Peiru Guo

Siyu Hang

Trudy Hoang

Will Howell

Annie Hua

Wallis Huang

Charis Huling

Sana Jamali

Aeva Karlsrud

Lake Kennedy

Byunghyun Kim

Destiny Kim

Yeji Kim

Zen Koo

Padmaja Kothari

McKayla Lankau

Hyunseung Maddie Lee

Jade Lee

Jiwoo Lee

Juna Lee

Victoria Lee

Emma Lepore

Scarlet Li

Sunny Li

Sohyunn Lim

Misty Lin

Stephanie Lin

Yu Tong Tiffany Ling

Lilian Liu

Phoebe Lo

Charlotte Lomas

Kevin Loumeau

Wen Hsin Lu

Dirm Luawo

Peiyun Luo

Youran Mao

Imani McIntosh

Rebecca Mesonjnik

Velimar Molina

Matilde Sofia Monti

Gavin Mullally

Syalsabila Karissa Munaf

Michael Mungai

Sanjana Navar

Katelyn Paik

Aileen Pan

Chanjoo Tiffany Park

Namjoon Park

Storey Pearson

Mariel Quadrino

Simran Rao

Felitasari (Tata) Rekso

Yasmin Rozmee

Rainier Salas

Julia Sams

Eva Serrano Reisner

Anvita Shah

Suditi Shah

Amal Shaheedi

Joyce Shi

Samantha Simotas

Claira Smith

Hyunji Song

Carolina Stierli de Abreu

Niharika Sundarigari

Rachael Tomaszewski

Tiffany Tong

Svasti Ujagar

Ariana Ushiki

Diana Victoreen

Yiqi Wang

Yutong Wang

Zheng Wang

Jasmine Wei

Savannah West

Summer Wojtas

Jacquelyn Wu

Ricky Xie

Connie Xu

Karrie Xu

Ellen Yang

Jacqueline Yang

Emily Yun

Monique Zeitouny Dayan

Cecilia Zhang

Cheryl Zhang

Claire Zhang