Parsons School of Design
BFA Communication Design
Thesis 2021

Dani de los Santos
The Art of Reminiscing

As we survive through an unprecedented health crisis and experience major political and social events, we all experience collective trauma. One can't help but think about the past or "what could have been" if certain things never happened. In a city that is no stranger to resilience, New York residents are especially ruminating on the past as the present rapidly evolves around them. For many, nostalgia is the prominent coping mechanism for both young and old. Many consider nostalgia a healthy tool for escapism because it establishes self-worth through past experiences and cultivates hope for the future. My thesis asks the following: how can we escape and cope in healthy ways, and why is it important to relish past delights?

The Art of Reminiscing is a campaign that searches for moments of respite in a fast-paced world. The project gives past and present residents of New York City an outlet for relief through nostalgia as we share stories of our past and chase moments of delight. Sharing memories helps us grow closer as a community and encourages us to make even more. The warm fuzzy feelings we chase from time to time are brought to life through brand identity and world-building. The Art of Reminiscing lives within New York City itself through branded applications and merchandise that promote why New Yorkers love the city.

(Red)

Dotun Abeshinbioke

Darina Abuzarova

Sung Hyun (Julie) Ahn

Anisa Al Raisi

Hazal Aysel

Vivek Bajaj

Sunayana Bali

Elliot Bohlen

Madison Brang

Allison Bynum

Rachel Chang

Lilliana Checo

Jizheng Chen

Lena Chen

Mi Chen

Raghav Chhabra

Shreya Chittaranjan

Christopher Chu

Shenny Chuang

Calen Chung

Mae Craford

Chengcheng Cui

Rebecca D'Agostino

Dani de los Santos

Nika Diomidovskaia

Aira Dolfo

Maya Eapen

Yaron Erkin

Louis Falisse

Xiaoke Fei

Bernadette Figueroa

Shih-Ju Fu

Ana Furtado

Martina Gallo

Chenxi (Lisa) Gao

Sierra Glicker

Danielle Beatriz Go

Danni Gomez

QingYing (Mimi) Guan

Peiru Guo

Siyu Hang

Trudy Hoang

Will Howell

Annie Hua

Wallis Huang

Charis Huling

Sana Jamali

Aeva Karlsrud

Lake Kennedy

Byunghyun Kim

Destiny Kim

Yeji Kim

Zen Koo

Padmaja Kothari

McKayla Lankau

Hyunseung Maddie Lee

Jade Lee

Jiwoo Lee

Juna Lee

Victoria Lee

Emma Lepore

Scarlet Li

Sunny Li

Sohyunn Lim

Misty Lin

Stephanie Lin

Yu Tong Tiffany Ling

Lilian Liu

Phoebe Lo

Charlotte Lomas

Kevin Loumeau

Wen Hsin Lu

Dirm Luawo

Peiyun Luo

Youran Mao

Imani McIntosh

Rebecca Mesonjnik

Velimar Molina

Matilde Sofia Monti

Gavin Mullally

Syalsabila Karissa Munaf

Michael Mungai

Sanjana Navar

Katelyn Paik

Aileen Pan

Chanjoo Tiffany Park

Namjoon Park

Storey Pearson

Mariel Quadrino

Simran Rao

Felitasari (Tata) Rekso

Yasmin Rozmee

Rainier Salas

Julia Sams

Eva Serrano Reisner

Anvita Shah

Suditi Shah

Amal Shaheedi

Joyce Shi

Samantha Simotas

Claira Smith

Hyunji Song

Carolina Stierli de Abreu

Niharika Sundarigari

Rachael Tomaszewski

Tiffany Tong

Svasti Ujagar

Ariana Ushiki

Diana Victoreen

Yiqi Wang

Yutong Wang

Zheng Wang

Jasmine Wei

Savannah West

Summer Wojtas

Jacquelyn Wu

Ricky Xie

Connie Xu

Karrie Xu

Ellen Yang

Jacqueline Yang

Emily Yun

Monique Zeitouny Dayan

Cecilia Zhang

Cheryl Zhang

Claire Zhang