Parsons School of Design
BFA Communication Design
Thesis 2025

Perception Over Perfection
Minkyung Cho

In design, perfection exists at the intersection of computational precision and human intuition. While technology allows designers to achieve mathematical accuracy, our collective preference for subtle imperfections and human intervention suggests a more nuanced understanding of what constitutes "perfect" design. The persistent gap between perfection and preference raises the question: Is it our uniquely human ability for emotional resonance and intuitive decision-making that defines true design excellence?

This project examines the relationship between algorithmic precision and perceived perfection, arguing that true design excellence does not arise from pure optimization and objectivity but from the deliberate integration of human judgment and intentional imperfection. The book is divided into three sections: the first is entirely manually typeset, the second combines code-generated layouts with manual adjustments, and the third is fully automated. The website serves as a companion to the book, functioning as an archive of projects that utilize digital and coded techniques. Its generative layout and styling dynamically respond to user interactions, breaking down the notion of what a "perfect" website layout is.

This research challenges the notion that imperfections are compromises or limitations. Instead, it explores how they serve as essential elements in elevating design beyond technical execution. They are not flaws to be eliminated but driving elements for human connection and emotional engagement in design.

Sarah AlSaihati

Anjali Arasasingham

Lara Arditi

Chacha Aungkavanich

Kushagr Awasthi

Disha Bafna

Liv Beruti

Samarth Bhatia

Lydia Birnbaum

Anna Brown

Phuong Anh Bui

Hannah Cannizzo

Michelle Castellanos

Destiny Chen

Helen Chen

May Chen

Sizhen Chen

Xingyu Chen

Yunqi Chen

Janice Cheung

Ingrid Chiang

Jinny Chiang

Kali Cho

Minkyung Cho

Veronica Choe

Jayna Choksi

Chandana Chordia

Chelsea Chun

ChloƩ Clarke

Eigo Cong

Andrew Contreras-Aguirre

Surali Dalal

Aleisha Dastas

Avi Deep

Valentina Donoso Abuawad

Claire Dossey

Gretel Dougherty

Bradley Duley

Nadezhda Egarmina

Emma Ferruzzi

Quynh Harris

Elle Hebert

Xinyi Ji

Emily Jo

Kuhu Juneja

Angela Jung

Jiyeon Jung

Drithi Kandoor

Jisu Kang

Raina Kang

Vanessa Kang

Alicia Kim

Dohan Kim

Rianne Kim

Se Hee Kim

Yeonwoo Kim

Ketevan Kirvalidze

Ing Klewpatinond

Karen Ko

Dani Korvel

Aparna Krishnan Reshmy

Jake Kuerbis

Wai Yan Jasmine Olivia Lam

Sara Leppanen

Emily Li

Hannah Li

Jiawei Li

Laura Li

Sihua Li

Zhaolei Li

Ruobing Liu

Erika Lor

Rose Lynch

Viviane-Yuerong Ma

Dev Makker

Shuyi Mao

Abigail Michals

Thiha Min Zin

Nico Mitchem

Oliver Moon

Risa Nakamura

Humberto Ochoa

Seojung Park

Ines Penaud

Mateo Perez

Kirti Poreddy

Juliana Qiu

Irisema Ramirez

Christopher Sardo

Michelle Seo

Bhavya Shah

Queeny Shen

Rachel Shereda

Ein Sim

Hiya Singh

Tanishka Singhania

James Spitzenberger

Yu-Chun (Julie) Su

Minsoo Sung

Hanyu Tao

Basem Tash

Theingi Thann

Deeva Thomas

Joyce Tratnyek

Alex Twomey

Anushka Vhatkar

Elian Villarrubia

Serena Wan

Donovan Ward

Anastasia Whelley

Jax Wong

Jazz Wong

Emma Wu

Helen Wu

Eddy Xia

Yifan Xia

Yue Xiao

Michelle Yang

Hongtao Yi

Chloe Yiu

Hallie Young

Angel Yu

Xin-Yi Isabelle Yu

Heewon Yum

Lulu Zhang

Sirong Zheng

Francine Zhou

Jenny Zhou

Yuqing Zhu