Becoming of Age
Erika Lor
Did you ever fantasize what your life would look like when you reach adulthood? Do you think you have maintained that mindset as you progress as an adult?
Becoming of Age is a collection of brochures that advertises a rose-tinted vision of adulthood to young people. Through advertisements of distinct life experiences, the brand romanticizes even the most mundane events to its audience. Through this satirical approach, the showcase is a critique of our generation’s consumerism and over-exposure to social media and how these affect our perception of our day-to-day. Social media has become one of the more common methods of escapism, especially with how accessible it is through technology. It underlies the motive for users to romanticize their lives, which continuously reshapes their perceptions of their own experiences.
The project takes the tangible form of brochures, emulating typical flyers you receive or take on a whim, usually without taking a second glance. On the exterior, Becoming of Age portrays its contents with an overly-positive, almost “delulu,” outlook with undertones of the actual reality of various adulthood perspectives. The brand aims to create a space for viewers to reflect on their own outlook of adult life, while also considering their relationship with consuming media and how that has affected their perception of their everyday.