Wiff
Christopher Sardo
Wiff is a fragrance line that turns the fleeting world of internet aesthetics into scents you can hold onto. Online aesthetics are often short-lived, tied to our desires for escape, either to a dreamy past or an imagined future. By translating these ephemeral visuals into tangible fragrances, Wiff invites you to connect emotionally and personally with digital trends that might otherwise disappear.
Scent is uniquely powerful in preserving memories and evoking emotion, making it the ideal medium to anchor transient online experiences. Each fragrance in Wiff is named and cataloged with a specific year, guiding the imagination toward distinct eras. This approach positions scent as a tool for nostalgic or speculative exploration, enhancing the user's sense of connection and temporality.
Given how quickly online aesthetics evolve, capturing their essence through traditional perfumery alone can be challenging. To keep pace with this rapid change, Wiff incorporates a custom GPT model that generates and refines perfume compositions. This blend of algorithmic generation and traditional perfumery results in an adaptive, iterative creative process that mirrors the evolution of online aesthetics. Ultimately, Wiff explores scent as an archive, documenting digital culture's continual shifts and preserving its ephemeral beauty in a form that's intimately human and memorable.