Rag Doll Collective
Kuhu Juneja
Rag Doll Collective is a design driven production house delivering short-form, visually-striking satirical videos that confront unfair gendered power dynamics head-on. The collective’s design approach merges videos, a website, merchandise, and text to create a cohesive, multi-layered narrative experience. By weaving together multiple mediums under one strategic framework, Rag Doll Collective aims for its satire to be accessible and impactful across diverse touchpoints, from digital screens to physical interactions. Inspired by the words of Giselle Pelicot—who, during a 2024 brutal rape case in France, described herself as a “rag doll with plastic bags”—Rag Doll Collective channels humor to spark engagement with topics society often avoids. By embracing the “brain-rot” nature of digital culture, the collective meets Gen Z where they are, turning cynicism into curiosity and igniting dialogue in seconds.
Collaborations with NGOs, creatives, and everyday voices allow Rag Doll Collective to craft content that resonates like a meme yet lingers with a purpose. Whether lampooning societal expectations or unveiling everyday microaggressions, the collective leverages laughter to dismantle discomfort. Beyond the screen, it aspires to build a thriving community—through in-person events, merchandise, and collective activations—that supports women and champions systemic change. The merchandise includes posters, t-shirts, safety keychains and other symbols of solidarity.
This thesis positions digital satire as a potent strategy for activism, making the conversation around gender inequality accessible, authentic, and impossible to ignore. If you can make someone laugh, you can make them think—and that’s where transformation begins.