Luck for Sale: The Economy of Belief
Ing Klewpatinond
As convenience and efficiency have become the main factors driving modern lifestyles, even deeply personal and spiritual practices have adapted to fit the fast-paced rhythm of urbanized societies. Sacred rituals, once deeply rooted in tradition and community, are increasingly commodified and repackaged into easily consumer-friendly, ready-made solutions, making faith more accessible—but also more transactional.
Luck Mart, a fictional one-stop shop for fortune, explores and provides a critical commentary on the intersection of belief systems, material culture, and capitalism in contemporary Thailand through a design-driven lens. By satirizing the commodification of spiritual practices, it transforms the concept of belief into a business model, questioning the ways in which faith adapts to consumer culture, and challenging the notion of whether luck is earned, granted, or simply bought. In a world where commerce mediates belief, what does it mean to put a price on the unseen?