Body shaming is a kind of problem that happens between a lot of people. One in five adults (20%) felt shame, just over one-third (34%) felt down or low, and 19% felt disgusted by their body image in my research. I wanted to design a display font which is based on the details captured from different people’s body shapes and lines and reform them into a typeface. In this font, I wanted to create a happy and confident feeling. While using this font, for example in posters or videos which show bodies, I hope people can also get the feeling from the text.
This project is aimed at people who are creating/reading body diversity work and people who now are unconfident of their own bodies can get a brisk, delightful feeling from the font.