In a world of distractions conflicting with one's desire to do more outside of societal parameters, Onnit is an app to help young adults set personal goals and habits with accountability partners.
As I was researching articles on the topic of goals, motivation, and achievement I stumbled upon an eye-opening statistic from the American Society of Training and Development: “… people are sixty-five percent likely to meet a goal after making their goal public. But their chances of success increase to ninety-five percent when they have a specific accountability partner to report to.”
While keeping the above statistic in mind, I analyzed the four most popular apps surrounding this goal/productivity space. I found that almost none of them had this aspect of an accountability partner to help the user achieve their goals. This then became my opportunity for the solution. Then in combination with user interviews, data analysis, and over three rounds of feedback, Onnit represents how humans’ desire for achievement thrives within the context of community.