Parsons School of Design
BFA Communication Design
Thesis 2023

Parsons School of Design
BFA Communication Design
Thesis 2023

Time is an enigmatic concept, both personal and universal, that plays a crucial role in coordinating our lives. Throughout history, humans have developed diverse and context-specific methods for measuring time, often deeply connected to nature and cultural traditions. However, contemporary timekeeping tools tend to impose a rigid and standardized version of time, disregarding our subjective experience of it. As a result, we miss the connection between time, nature, and ourselves.

To broaden people's perspectives and challenge the dominant model of time, my thesis project delves into the ancient timekeeping systems of Egypt and China, ranging from a time system based on watching the sky in the very beginning then using sundials in days and star charts at night, to water clocks and sand clocks working the whole day.

In order to make this knowledge accessible and engaging, I designed a mobile application that introduces the possibility of applying these ancient timekeeping systems in modern society. By including functionality such as visualizing time using ancient timekeeping devices and setting alarm systems in different ancient time units, the application allows users to experiment with different ancient time systems in a playful and interactive way, gaining insight into the past cultural and ecological contexts that have shaped our relationship with time. It offers an opportunity for those feeling constrained by the standard 24/7 time system to explore new ways of experiencing time and for those fascinated by the mysteries of time to discover novel perspectives.

Fatima AlJaber

Ghada Alkhaznadar

Jenni Ang

Natalia Arteaga

Jewel Baek

Danielle Berger

Morgan Boals

Celeste Bohan

Marie-Pia Bonnot

Reece Brind'Amour

Mina Caglar

Yuqin Cai

Ashley Yeo Hye Chae

Joyce Chan

Beryl Chen

Jiahui (Georgia) Chen

Ari Cho

Ella Christensen

Abel Chua

Zoe Cui

Whitley Darby

Tasha Dezelsky

Nitya Dhingra

Liam Doyle

Tyler Dunn

Kashish Dusad

Jonga Fan

Siyao Fang

Elaine Fei

Boyang Feng

Ashley Fletcher

Alisa Gannota

Maggie Gibson

Mia Gilling

Arlo Goldman

Pablo González

Dhriti Goyal

Blythe Graziano

Abbey Gregory

Jonna Grigelevich

Min Guan

Mira Guo

Juri Han

Oluschi Harmon

Lara Hemels

Julia Herceg

Yuk Hei Ho

Min Heong Hong

Hugo Hsi

Jiayi (Jialin) Huang

June Huang

Stella Huang

Yerin Hur

Hannah Hwang

Michelle Jeong

Jiayi Jin

Christine Joo

Marion Jun

Jong Hee Jung

Yuka Kamata

Juyeon Kang

Irem Kaplan

Ani Kapreilian

Natalie Kendrick

Eddie Kim

Michelle Kim

Se Won Kim

Sejung Kim

Sharon Kim

Shinyoung Kim

Yousun Kim

Marika Kleinfeldt

Alexander Lavertue

Emily Lee

Gia Lee

Gina Lee

June Lee

Rachel Lee

Sia Lee

Ayline Le Sourd

Chang Li

Chenxu Li

Yiwei Li

Michael Lim

Feng-yi (Cassie) Lin

Joyce Lin

Emily Liu

Lan Liu

Ruoxuan (Hedy) Liu

Selina Liu

Lissette Lomeli

Citra Luna Martha

Elan Ma

Sydney Maggin

Nadia Makmur

Sophia Marret

Hunter Marrs

Dhruvi Mehta

Lily Meng

Annie Mildrew

Katherine Musgrave

Michelle Napolitano

Madhvik Nemani

Su Jin Oh

Lexi O’Neill

Si Ran Pang

Christopher Panicker

Jaskirat Panjrath

Rachel Park

YeoJin Park

Annabelle Press

Anaïs Pyrczak

Xinyu Qiao

Diva Rathore

Jillian Rees

Hanna Reichler

Agathe Renou

Lourdes Salazar Castillo

Aoi Sejima

Zoyah Shah

Waver Shan

Nahui Shon

Yixing Shou

Xier Song

Malavika Srinivasan

Zoë Stapel

Shaina Suri

Isabelle Tan

WenHsin Tzeng

Zoe Ueda

Maya Valencia

Noa Villarin

Deanna Wang

Hsiang Tzu (Sandy) Wang

Michelle Wang

Tingyue Wang

Wenyi Wang

Zi Wang

Leon Wong

Qiqi Wu

Saskia Wulandiarti

Grace Xin

Rui Xiong

Katherine Xu

Moxin Xu

Hyein Yang

Val Yang

Emily Yoon

Rongzhen Yuan

Kaitlyn Zhang

Kexuan Zhang

Peki Zhang

Yuzhou Zhang

Xuru Zhao

Kore Zhong

Aria Zhou