In Swedish, the word "Värde" means “Value.” It is a platform that aims to elevate the worth of even the most seemingly insignificant things in life. Värde invites us to question our assumptions about what makes something valuable. We often view an item's value based on rarity, exclusivity, or price, but Värde encourages us to look beyond these superficial factors and recognize the intrinsic value of things we may take for granted.
Värde website showcases everyday products with untold stories to encourage visitors to reevaluate their value. Visitors can participate in an auction-like experiment by stating the price they are willing to pay for each item after hearing its story. This challenges us to reconsider values and reflect on why we assign certain items more worth than others.
The visual language of the project takes inspiration from the vintage eBay website. This style is reminiscent of the early days of online marketplaces. By utilizing this style, the project evokes a sense of nostalgia and authenticity, while also paying homage to the roots of the online marketplace concept.
Värde hopes to inspire a shift in how we think about consumption and consumerism. Rather than focusing on the latest, trendiest, or most expensive products, Värde encourages us to appreciate the worth of things we may have overlooked. By recognizing the value of everyday items, we can learn to live more intentionally and sustainably, with a greater appreciation for the things that truly matter.
Värde believes that everything could be valuable.