Have you ever seen someone on the street and thought that it was someone from your own life? How do their facial expressions contribute to this recognition? Moreover, have you ever seen something out of the corner of your eye that was not really there?
Pareidolia is the tendency to impose a meaningful interpretation on a nebulous stimulus, usually visual, so that one sees an object, pattern, or meaning where there is none.
For the average person, pareidolia is a type of illusion rather than a hallucination, as they know the images do not exist.
What would happen if one abstracted the meaning of pareidolia and broke it down from its scientific definition to an emotional one?
The Look on Your Face explores the cyclical nature that exists within the tendency of pareidolia and the repetition of seeing someone familiar.
The book was printed in its entirety with a Risograph printer.