Parsons School of Design

BFA Communication Design

Thesis 2017–18

Jaire Berkel
Krizpyy Design

Krizpyy Design is a streetwear clothing brand. A lot of clothing brands nowadays have lost authenticity and cleanliness. A lot of brands nowadays like to take ideas and design concepts from other brands within the same realm. Because of this, a lot of brands start producing similar pieces and releasing similar products. This blurs the line that differentiates these brands from one another.

With Krizpyy Design I want to introduce a new creative originality and crispness. With the clothes and designs that are cultivated at Krizpyy Design, you will be able to tell exactly what brand you are interacting with.

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Parsons School of Design
BFA Communication Design
Thesis 2017–18